Direct Marketing

  PRESS RELEASE: TORONTO — Marketing CoPilot Inc. today released the results of its 2016 Digital Marketing Research Report undertaken in late 2015 in conjunction with the Georgian College Centre for Applied Research and Innovation and the National Research Council of Canada. Individual Canadians and owners of small and medium-sized companies were …

PRESS RELEASE: TORONTO — Yahoo recently conducted a consumer finance study to better understand Canadians’ perceptions of the banking industry across six key banking audiences: students, new Canadians, millennials, parents, boomers and self directed investors. Utilizing the motivations and trends impacting consumer loyalty and investment will enable Canadian banks to …

Corporate cardholders will be able to use selfies and fingerprint scans to verify their identify when making online purchases TORONTO — BMO Financial Group (BMO) and MasterCard today marked the beginning of phased launch of the first biometric corporate credit card program in Canada and the U.S. that will enable cardholders to …

The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year. The global economy faces …

  PRESS RELEASE: TORONTO — MEDIATIVE, one of Canada’s leading integrated advertising and digital marketing companies, has released a unique, in-depth study examining consumer search behaviour on mobile devices. The study entitled, How do consumers conduct searches on Google using a mobile device, employed eye-tracking technology to measure click rate and looking …

Naked Lime now offers digital advertising and web services for automotive retailers in the U.S. and Canada KETTERING, Ohio and MISSISSAUGA, Ontario — After years of success in serving U.S. automotive retailers with data-driven, fully managed digital marketing, advertising, and web services, Naked Lime Marketing now has launched services for the Canadian …

PRESS RELEASE: Toronto — Environics Analytics (EA) announced today that it has acquired the Boire Filler Group, a Toronto-based marketing company that specializes in predictive analytics, data management, business intelligence and customer-centric services. Under terms of the agreement, Boire Filler’s offerings will be integrated into EA’s products and services suite, …

Inflatable, on-demand packaging can help companies meet rising e-commerce demand Creates right-sized packages that help reduce freight costs, minimize waste Specially designed cushion bubbles help ensure outstanding product protection PRESS RELEASE: CHARLOTTE, N.C. — Sealed Air Corporation today announced that its “unpoppable” Bubble Wrap® IB protective packaging solution is now …

PRESS RELEASE: MONTREAL — Yellow Pages Limited announced today that it will acquire JUICE Mobile , a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. The acquisition will close and take effect on March 17, 2016 and …

PRESS RELEASE: TORONTO –– American Express Canada has been recognized for its world-class service, winning the Service Quality Award of Excellence for its omnichannel best practices. The award acknowledges the seamless experience American Express customers have using multiple contact channels. “At American Express, our customers will always be at the cornerstone …