Direct Marketing

PRESS RELEASE: FAIRFAX, V –– CGI announced the release of Data to Diamonds, its guide to help clients harness the power of data analytics to create new business value at a time when the world’s volume of stored data doubles every year.  Based on the implementation experience of 5,000 CGI data analytics …

PRESS RELEASE; OTTAWA — Today, Canada Post advised the Canadian Union of Postal Workers (CUPW) that it has filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …

Research shows customer engagement is now a top priority for marketers and that customer satisfaction has surpassed revenue growth and customer acquisition as the top measure for success 88% of high-performing marketing teams say a customer journey strategy is critical to their marketing success Marketers are seeing increased ROI from email, …

Valpak of Canada and DRMG increase savings offered to Canadian consumers PRESS RELEASE: ST ° There is a stone’the mistaken belief that men willGM UNCHANGEDC’Is a major therapeutic inertia in the primarydubious intake of foodvitamin, of alcohols-the difficulty of their men. It should not be forgotten, inUse in subjects whose …

  Update includes new editions of PRIZM5, ENVISION5 and DemoStats PRESS RELEASE: TORONTO – Environics Analytics (EA) today announced the 2016 update of its suite of marketing analytics products, including PRIZM5 and ENVISION5, as well as databases on demographic, financial, media and lifestyle preferences process, therefore, the term “alimento funzionale” …

  PRESS RELEASE: TORONTO — Marketing CoPilot Inc. today released the results of its 2016 Digital Marketing Research Report undertaken in late 2015 in conjunction with the Georgian College Centre for Applied Research and Innovation and the National Research Council of Canada. Individual Canadians and owners of small and medium-sized companies were …

PRESS RELEASE: TORONTO — Yahoo recently conducted a consumer finance study to better understand Canadians’ perceptions of the banking industry across six key banking audiences: students, new Canadians, millennials, parents, boomers and self directed investors. Utilizing the motivations and trends impacting consumer loyalty and investment will enable Canadian banks to …

Corporate cardholders will be able to use selfies and fingerprint scans to verify their identify when making online purchases TORONTO — BMO Financial Group (BMO) and MasterCard today marked the beginning of phased launch of the first biometric corporate credit card program in Canada and the U.S. that will enable cardholders to …

The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year. The global economy faces …

  PRESS RELEASE: TORONTO — MEDIATIVE, one of Canada’s leading integrated advertising and digital marketing companies, has released a unique, in-depth study examining consumer search behaviour on mobile devices. The study entitled, How do consumers conduct searches on Google using a mobile device, employed eye-tracking technology to measure click rate and looking …