Andrew Dixon Named Vice President Marketing of SAS Canada and Latin America
Marketing executive brings over 25 years’ experience within Fortune 100 and startup technology companies Toronto: SAS, the leader in analytics, today announced it has appointed Andrew Dixon as Vice President Marketing of SAS Canada and Latin America. The former Microsoft Canada Head of Marketing is well positioned to support the pioneering …
Rivet rebrands as FCB/SIX, announces expansion to Québec
Agency becomes FCB network’s data-first creative group Toronto and Montréal – Following last week’s announcement of a new leadership team at Rivet, FCB Canada is continuing to evolve and grow the network’s data-driven creative agency. Toronto-based Rivet is rebranding as FCB/SIX and will be expanding to Montréal, opening a second …
Canadians adopt conservative spending mentality: Rising cost of food drives consumers to forego spending in pleasure-related categories
The higher cost of goods is weighing heavily on the minds of Canadians, leading consumers to practice conservative spending. New research from Mintel reveals that food-related categories such as groceries and foodservice consumed the majority of Canadians’ dollars in 2015 due to a focus on essentials spending, as well as …
ALC launches donor precision—an expansive new Audience of cause-driven donors
ALC-Aristotle partnership capitalizes on growth in contributions as hot-button issues prompt more people to give PRINCETON, NJ — ALC announced the launch of a new product today that will significantly expand the universe of known donors available to fundraising organizations. Donor Precision, powered by Aristotle, features a database of over …
New report: Return on loyalty program Investments Higher Than Ever Before
Nearly 70 percent of consumers modify brands they engage with to earn points; Most loyalty programs fall short when it comes to personalization and customer experience TORONTO and NEW YORK — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The Canadian …
Rivet installs high-performance leadership team
Creative and strategic expertise added with Ian Mackenzie and Kim Farwell + 20 new hires strengthen data and technology capabilities PRESS RELEASE: Toronto — Rivet, a leading data-driven creative agency, has installed a new leadership team and made a series of new hires to strengthen its capacity to deliver highly effective data, technology …
CAMP and DMAC join forces for CAMP Marketing Awards
Toronto, ON — The Canadian Association of Marketing Professionals (CAMP) is pleased to announce a collaborative agreement with the Direct Marketing Association of Canada (DMAC) for its second annual Marketing Awards. The awards, which launched in 2015, recognized excellence in the Canadian Marketing Community in specific marketing facets such as …
The Canadian Marketing Association elects a new board chair & board mmbers
TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that Chris Stamper, Senior Vice President, Corporate Marketing, Community, Environment at TD Bank Group, has been elected as the new Board Chair for 2016-2017. Stamper, who was elected at CMA’s Annual General Meeting on May 26, takes over from Bryan …
Contactless payments take off in Canada
Paves the way for mobile payment growth Oakville, Ontario — The value of contactless payments made by consumers in Canada more than doubled over the past year, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2016, estimates that the value …
Apple Pay now widely available for Interac debit cardholders
The next evolution of debit payments extends to BMO Financial Group, Scotiabank and TD Bank Group TORONTO – Interac Association/Acxsys Corporation (“Interac”), Canada’s domestic debit network, is pleased to announce the participation of additional financial institutions offering Apple Pay to Interac debit cardholders. Interac debit cardholders from BMO Financial Group, …