BrandSpark International’s 2019 Best New Product Award Winners Announced
Survey of over 18,000 Canadians reveals shifting consumer preferences for health-conscious, environmentally-friendly and natural products TORONTO–Market research firm BrandSpark International announced the results of their 16th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for everyday consumer products. More than 18,000 Canadians voted on the …
Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data
Q4 report shows improved scoring among the metrics that confirm the legitimacy of campaign data, suggesting that media partners are evaluating how they deliver traffic. Kochava’s latest (U.S.) industry ranking report of media partners suggests a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of …
Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1
Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …
Half of U.S. Shoppers Abandon the Retailer After Experiencing Credit Card Fraud–Survey
48 Percent of Households with an Annual Income of $1 Million or More Admit to Reporting Legitimate Purchases as Fraudulent Riskified, the leading solution for eCommerce fraud prevention and revenue capture, today released its first annual Shopping and Fraud Behavior Report of US consumers, which details the findings from a …
Carrot Rewards is going global
Partners with UK Government Carrot Rewards, the Canadian startup that has revolutionized wellness promotion and positive brand engagement is now spreading its wings across the globe. Carrot Rewards today announced a partnership with the British government to replicate Carrot’s popular rewards app on the other side of the Atlantic and …
In Asia, digital remains key focus for most industries in 2019 but challenges remain, finds Frost & Sullivan
New security reality is leading to heightened concern over privacy and security SINGAPORE–More and more enterprises are looking towards new technologies such Machine Learning & Artificial Intelligence, Edge Computing, Software Defined in their push towards digital transformation. However, technological challenges such as cybersecurity, disparate configurations and application centricity still remain. …
Argyle expands across Canada in deal with ChangeMakers & Context
With 80 professionals in seven cities, Argyle strengthens capabilities in communications & reputation management, creative marketing and public engagement Argyle Public Relationships, one of Canada’s largest independent communications consulting firms, today announces a national expansion of the Argyle Group with the integration of ChangeMakers and Context, two of Western Canada’s …
Majority of Canadian consumers buying from companies that take a stand on issues they care about, ditching those that don’t, Accenture study finds
‘Purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness TORONTO–Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new …
Mobile video ad spending will account for 75 percent of all digital video ad investments by 2023, says Frost & Sullivan
Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …
Vancouver-Based iATS Payments Launches First of its Kind Coworking Space Dedicated Exclusively to Nonprofit Organizations
Free of charge, nonprofits gain access to high-demand, modern office space and industry-specific resources to alleviate overhead costs and promote organizational growth VANCOUVER–iATS Payments, a leading provider of payment solutions for nonprofit organizations around the world, announced the launch of The Greenhouse, a first of its kind coworking space exclusively …