Direct Marketing

Posera and PAX Announce U.S. Partnership PAX Technology Inc.  a leading international supplier of secure electronic payment terminal hardware and transactional software services, and Toronto-based Posera Ltd., a leading provider of software solutions for the hospitality industry, announce today that PAX’s Android payment terminals will be available in the U.S …

Birks  signs on with Flexiti’s Private Label Credit Card TORONTO– Birks Group has launched its online financing solution, modernizing consumer lending for its customers across Canada, by adopting Flexiti Financial’s private label, point-of-sale consumer financing solution for retailers. The online offering complements Flexiti’s in-store financing which was implemented last year …

Statement from Minister of Public Services and Procurement and Accessibility Carla Qualtrough on New President and Chief Executive Officer of Canada Post Corporation GATINEAU, QC–As Minister responsible for the Canada Post Corporation, I am pleased to announce today the appointment of Doug Ettinger for a four-year term as President and …

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by …

CHARLOTTETOWN–iWave has added their new Insights feature, which helps nonprofits segment their database and uncover major gift prospects by analyzing an individual’s donation history with the specific organization as well as wealth and philanthropic indicators within iWave’s database. A common challenge for many nonprofits is their database contains thousands of …

New cards usher in enhanced travel benefits, exciting new offers for savvy travellers TORONTO–American Express Canada and Marriott International, Inc. announced updates to the current Starwood Preferred Guest American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new travel program, Marriott Bonvoy. The Starwood Preferred Guest Credit …

TORONTO–TribalScale has joined the Amazon Web Services (AWS) Partner Network (APN) as a Select Consulting Partner. The agreement recognizes TribalScale’s expertise in cloud-based software development and ability to leverage the AWS platform and its tools. Together, TribalScale and AWS are providing complete cloud services and a cloud management portfolio that …

Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …

New partnership with Media Monks is another step forward in Avon’s ‘Open Up’ strategy, digitizing the business and e-enabling Representatives LONDON–Avon Products, the historical leader in direct selling of beauty products, has appointed global creative production company MediaMonks to support its Representative’s growing use of ecommerce and digital tools with …

Data-driven marketing and loyalty analytics company Aimia Inc.  today provided an update on the Canada Revenue Agency (CRA) 2013 audit of Aimia Canada Inc. Aimia has received a ‘Final letter for the 2012 and 2013 taxation years’ from the CRA concluding on their audit. A notice of re-assessment is expected …