Direct Marketing

TORONTO, ON–Anticipation is brewing for the November 2020 launch of double shot, 1Milk2Sugars’ new influencer and talent management company designed to promote a more culturally diverse and inclusive digital landscape. double shot was conceptualized in 2018 by 1Milk2Sugars founder and president, Priya Chopra, when she recognized a fundamental lack of …

New initiative to help businesses transition to online marketing throughout COVID-19 pandemic TORONTO, ON–Royaltie.AI, the Toronto-based all-in-one AI-powered marketing platform, is introducing new “pay what you can” pricing to support small business owners worldwide, making it easier for them to transition their business to marketing online and continue working remotely …

SINGAPORE–Mystifly, a leading global airfare shopping and retailing marketplace, has seen its new-generation airline retailing and shopping API platform, Airline Shopping and Retailing Hub (ASR1.0), take flight. With the introduction of the Branded Fares feature and supporting ancillary product sales, the Mystifly API platform is a one-stop-shop for all airline …

OTTAWA, ON—Canadian banks have done a reasonably good job in resolving customer complaints. But they need to step up their game when it comes to customer issue escalation. The Financial Consumer Agency of Canada (FCAC) has released the results of its review of banks’ procedures for handling consumer complaints and …

WATERLOO, ON–Descartes Systems Group, which offers logistics-supporting software, has acquired Peoplevox, which provides eCommerce warehouse management solutions (eWMS). Both companies’ product sets are delivered on-demand through the cloud. Headquartered in the U.K., Peoplevox serves direct-to-consumer eCommerce customers globally. Peoplevox’s eWMS and eCommerce fulfillment solutions help them seamlessly connect to webshop …

OTTAWA, ON–Giant Tiger Stores Limited has expanded its popular GT VIP loyalty program to the Atlantic and Quebec markets. The program, which utilizes the Giant Tiger app, continues to support the discount retailer’s commitment to the complete multichannel customer experience that it said promises Canadian families’ fun, smart savings in …

MELVILLE, NY —Marketers and customer experience (CX) practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. To that end, Verint and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud, along with data from …

DALLAS, TX – vPromos, Inc, has launched vLoyalty SMB, which bundles loyalty, text messaging and free payment processing into an intuitive, easy-to-use solution. The product is aimed at helping small and midsize businesses (SMBs) drive repeat visits and sales. It does this by enabling these companies to enroll, engage, know …

BOISE, ID–Kount has made available its new Email First Seen application as an indicator of email trust, an integral part of the company’s Identity Trust Global Network. Unveiled earlier this month, the Identity Trust Global Network reviews fraud and trust signals from more than half a billion email addresses, 32 …

VANCOUVER, BC–When it comes to customer service, pretty much everyone claims to have a great offering. But Clearly really does mean it. The eyewear brand has taken an innovative approach to ensure that every part of the customer journey is tailored to deliver the best possible experience. From the browsing …