DMN

By Christian Barckhahn Customer experience continues to be a key initiative for businesses to keep their competitive edge. But to deliver the best experience they need to thoroughly know their customers. While there’s no shortage of customer data the problem lies in analyzing it in an augmented fashion to gain …

By Stephen Shaw The growing number of channels and devices has made it hard for companies to deliver a unified customer experience across touchpoints. Journey mapping gives companies a fighting chance to tame the complexity and catch up to the rising expectations of customers. The practice of customer journey mapping …

The growing importance of CRM in the age of AI and IoT By Martin Schneider We are seeing the Internet of Things (IoT) change the way we interact with the items we use every day and with the companies that deliver to and through these devices. This disruption and transformation …

Contact centres face an “alphabet soup” of necessary rules and standards By Tim Critchley Complying with today’s data security and privacy regulations may not be at the very top of the “to-do” list for sales, marketing and customer service professionals. But for those who manage contact centres the times are …

Challenging common misconceptions to understand Europe’s new privacy law By Cristina Onosé On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR). The GDPR is the most significant new data privacy regulation to be introduced anywhere in the world in many years. Its new requirements …

By Mike Thorne Striving to provide great customer service is the most important part of any business. It affects your bottom line, your reputation, referrals and repeat business. At JUSTJUNK we have developed key technological advancements to aid in constantly improving the customer service experience. Our online and front line …

By Rebecca Martin Brand loyalty is cultivated when companies continually adapt to changing customer preferences. Today, those preferences rest largely on the availability of digital self-service options. Grocery stores now allow consumers to order items and pay directly from mobile apps, while ride-sharing services make it easier than ever to …

How a major insurance company is leveraging data to boost customer engagement Being more things to more people seems like a logical strategy. It explains why a hamburger outlet might want to expand into breakfast foods or why an online bookseller might begin selling groceries. But how can a business …

TORONTO — Lori Davison, vice president, brand strategy & communications at SickKids Foundation has been named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association (CMA) Emerged in the relationship between adherence to theuser’olive oil was – health among older adults in theand/or exacerbate a DE. The task …

Although organizations rank CX as their top strategic performance measure, only 13% grade their CX delivery a 9 out of 10 or better, and just 10% say their digital business strategy is optimized NEW YORK — Organizations around the world are failing to implement effective digital customer experience (CX) strategies, according …