Real Canadian Superstore Launches Same-Day Grocery Delivery Service with Instacart in Winnipeg
Winnipeg Residents Can Now Have Groceries Delivered in as Little as One-Hour Real Canadian Superstore announced today an expansion into Winnipeg to bring home delivery to close to 200,000 households. Winnipeg residents can now order their favorite brands from Real Canadian Superstore and have their groceries and everyday essentials delivered …
New platform unifies customer data to create personalized, localized and curated experiences
Enhanced platform unifies ecosystem, adds new revenue opportunities by focusing on complete passenger journey Guestlogix, the travel technology company that aspires to deliver better journeys, has introduced new platform features that bring unification to today’s fragmented passenger experience. Built around the Traveler and Crew Experience, the new features are an …
Successful product placement in online mobile games
By Neale Orinick Integrating real life products into free-to-play online mobile games can be mutually beneficial for brands and developers. Case in point is Nordcurrent: a Lithuania-based international publisher and developer of free-to-play and casual games for smartphones and tablets. In late 2017 Nordcurrent formed a partnership with Coca-Cola, placing …
Serving Chinese visitors
Excellent customer experiences critical By Michael Morin It pays to carefully market to and meet the needs of your customers. Especially if they are visitors from other countries with unique customer experience expectations. Your success at offering and meeting them will determine how much repeat and referral business you will …
Marketing child’s play
How custom segmentation helped achieve a 125% holiday email campaign conversion rate increase By Peter Boggs STEM toys are designed to get kids interested in science, technology, engineering and math (STEM). But one national retailer discovered the skills taught by those toys can also play a role in sharpening a …
Customer service has evolved – is your business experiencing the benefits?
By Terry Rybolt Your customer service department is essential. So even though it’s a major cost you need a path that allows customers to get in touch after they purchased your products. But have you ever considered just how much the interaction between brands and customers have changed in recent …
4 ways AI helps improve the customer experience
By Christian Barckhahn Customer experience continues to be a key initiative for businesses to keep their competitive edge. But to deliver the best experience they need to thoroughly know their customers. While there’s no shortage of customer data the problem lies in analyzing it in an augmented fashion to gain …
The true value of customer journey mapping
By Stephen Shaw The growing number of channels and devices has made it hard for companies to deliver a unified customer experience across touchpoints. Journey mapping gives companies a fighting chance to tame the complexity and catch up to the rising expectations of customers. The practice of customer journey mapping …
Why CRM matters more than ever
The growing importance of CRM in the age of AI and IoT By Martin Schneider We are seeing the Internet of Things (IoT) change the way we interact with the items we use every day and with the companies that deliver to and through these devices. This disruption and transformation …
Complying with critical regulations
Contact centres face an “alphabet soup” of necessary rules and standards By Tim Critchley Complying with today’s data security and privacy regulations may not be at the very top of the “to-do” list for sales, marketing and customer service professionals. But for those who manage contact centres the times are …