Postal Workers’ rotating strikes continue; special mediator involved
Ottawa region, small towns in BC, Montreal, among targets While negotiations continue with the help of a special mediator, the Canadian Union of Postal Workers (CUPW) began strike action in Sorel, St-Jean, Valleyfield, Vaudreuil-Dorion, Que., at 7:00 a.m. local time on Wednesday, Oct. 31. Rotating strikes started in Ottawa and …
SCENE Piloting New Program Upgrade in Edmonton
Offers Exclusive Perks and More Points SCENE is running a pilot program of a new premium SCENE Gold loyalty card that offers bigger and better rewards for members. Beginning today, SCENE users in Edmonton, Alberta, can upgrade their membership to turn movie-going into the ultimate entertainment experience, with dedicated concession …
Moneris launches marketing analytics tool
Offlinx helps businesses to measure the store-level impact of their digital marketing efforts at national, provincial and regional levels Moneris Solutions Corporation, Canada’s largest processor of debit and credit card payments, today launched Offlinx, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store …
New data breach reporting requirements come into force this week
Office of the Privacy Commissioner of Canada Businesses have new obligations under breach of security safeguards rules coming into force this week, says the federal Privacy Commissioner. Changes to Canada’s federal private sector privacy law will require organizations to report certain breaches of security safeguards to the Commissioner’s office and …
Postal work stoppages continue, spread to Sudbury, Saint John and Vancouver
CUPW to continue their strike action in Saint John and Sudbury While negotiations continue, the Canadian Union of Postal Workers (CUPW) continued their rotating strike action in Saint John, NB and Sudbury, ON. The rotating strike action began at 12:01 am, Friday, October 26 in Saint John and Sudbury (local …
The Evolution of Data Science
By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …
The Evolution of Relationship Marketing
By Stephen Shaw Thirty years ago, the term relationship marketing quietly slipped into the business lexicon. At the time marketers were grappling with the early stages of market “demassification”, forcing them to work much harder to reach a mass audience. Meanwhile the introduction of marketing automation systems promised to make …
How Union Gas used data and analytics to reinvigorate a paperless billing campaign
Re-Energizing Success By Hugh Hibbert When it comes to getting consumers to switch to paperless billing, no Canadian utility does it better than Union Gas: but that doesn’t mean there isn’t room for improvement. Union Gas, a major Canadian natural gas storage, transmission and distribution company based in Chatham-Kent, Ontario …
Marketing Across Generations
How Best to Reach Gen X,Y and Z By Jessica Bevilacqua (left) and Elizabeth Del Giudice Millennials, i.e. Generation Y have been the hot button for marketers. It’s a logical strategy as they make up the largest population—80 million strong in the U.S. alone—with a disposable income set to reach …
Invest in Support to Grow Loyalty
By Tyler Koblasa When interactive voice response (IVR) first hit the customer support scene in the late 1990s and early 2000s, it seemed like a service provider’s dream come true. No longer was a human representative needed for each step of the support process. Instead, customers could seamlessly guide themselves …