New product line allows companies to leverage call data to improve the way they do business

OTTAWA–Versature, a Canadian provider of SaaS-based business VoIP communications solutions, today announced the launch of its new analytics product line, Insights. This new product line leverages Versature call data to improve customer relationships, increase operational efficiencies, and gamify team and agent performance.

Versature Insights enables businesses to gain unique perspectives and uncover valuable trends based on data generated from phone-based communications. Companies can leverage their Versature call data to create a culture of high-achievement by gamifying individual and team performance, communicate service levels transparently to improve customer relationships, build loyalty, and remain compliant with industry standards and legislative requirements.

“The way businesses communicate has changed for good. Companies can leverage their immensely valuable call data to improve the way they do business,” said Versature CMO, Anastasia Valentine. “With Versature Insights, customers can use the call data they generate every day to identify business trends, improve customer relationships, and create a culture of high performance.”

A Harvard Business Review report revealed that the phone remains the preferred customer service channel even as businesses diversify their communications in response to consumer demand. Calls to businesses are expected to reach more than 169 billion per year by 2020.

Customers still prefer to speak to real people on the phone, making a positive caller experience and seamless call flow a top priority for businesses who are committed to delivering a superior level of service. In-depth analytics and key metrics based on call-related activity help businesses ensure their service levels are maintained and exceeded.

Versature delivers more than just a dial-tone by providing Canadian businesses with a superior business phone service, feature-rich caller experience, and call-analytics tools to improve the efficiency of busy organizations.

Versature is a Canadian SaaS-based business phone and communication solutions company. Trusted by clients and partners across the country, Versature is an award-winning company that is raising the bar with the highest quality phone systems, superior Communications as a Service and operational system integrations, and Canadian-based technical support. Founded in 2003, Versature has a rapidly growing subscriber base and strong partner network from coast-to-coast. Versature is now part of net2phone, a global provider of unified communications services.

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