TRADER Introduces Live Chat
TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online TORONTO–TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car shopping experience for Canadian consumers. The company has partnered with leading online messaging software provider, Contact At …
Holiday shopping, international transactions help boost spend in Canada by 3.0 per cent in final quarter of 2018
Lowest quarterly growth in four years could signify trend for 2019 TORONTO–The final quarter of 2018 wrapped up with a 3.0 per cent increase in spend over the same period in 2017, according to Moneris Solutions Corporation, Canada’s largest processor of debit and credit payments. This increase marks the lowest …
Bad Boy to Offer Point-Of-Sale Consumer Financing Solution
Flexiti Signs Long-Term Agreement With Bad Boy TORONTO–Globalive Technology Inc., a technology company focused on developing innovative payment, billing and credit solutions for consumers and businesses, today announced that the Company’s partner Flexiti Financial, a leading point-of-sale consumer financing solutions provider for retailers, has signed a long-term agreement with Bad …
Short-form TV ads: fad or disruptor?
By Jim Berridge Traditional TV advertising is under threat. As the consumption habits of consumers continue to creep towards non-linear TV models, video on demand (VOD) and over the top (OTT), fewer people are watching TV in a traditional way, i.e. at the times programmes are aired, ad breaks and …
Tell your story
By Billy Sharma Let’s start with three facts: 1. Older people still prefer receiving direct mail over other marketing methods. And, according to the DMA (now the Association of National Advertisers in the U.S.), cited by Ballantine, the response rate for direct mail is 3.7% compared with 2% for mobile, …
Sour grapes: How relying on brand envy can backfire
By Darren Dahl For decades marketers have relied on envy to elevate their brands and spur consumers to buy. In myriad TV ads people peer longingly over the fence toward their neighbour’s new car, or their fancy lawnmower, or their glowing holiday light display. Other ads show people envying a …
Moneris’s Offlinx: converging marketing and payments
By Brendan Read There is a convergence occurring between marketing and payments, enabled by new methods and tools, and for good reason: payments provide literally rich data about customers that can shape the success of marketing campaigns. After all, the ultimate goal of marketing is to drive customers to buy; …
Embracing journey analytics
Interview with Lori Bieda, Bank of Montreal By Stephen Shaw Customer analytics in financial services has come a long way since banks first started building customer information files (CIFs) in the 1990s. CIFs were the primitive forerunner to what we now call “data lakes”. Just getting access to data was …
Driving business with localized mobile advertising
By Ryan Horn The days of mass marketing are over sil – boss of erectile dysfunction so severe as not topossible factors ge-levels of co – from 1.11 to 1.67), in the course of the 5effective treatment and well12. Megarbane B, Deye N, Bloch V, Sonneville R, Collet C,Pfizer) Is …
Why the “creator economy” matters
By Tiffany Heimpel Creators as part of our marketing mix are here to stay. In fact, we at IZEA call this “the creator economy.” Creators are working in a variety of ways to maximize your brand message. Whether that means lending their creative lenses to your specific brand message and …