The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting
Richard Schenker is a leading expert on loyalty marketing and the original architect of Canada’s most popular points program PC Optimum. “A recent study I saw from Bond Brand Loyalty reported that the average Canadian has about 16 or 17 loyalty programs in their wallet or in their digital wallet, …
Customer Portfolio Management: An Interview with Michael D. Johnson, Marketing Department Chair, Wisconsin School of Business
Interview with Michael Johnson, Marketing Department Chair at the Wisconsin School of Business and the co-author of “Managing the Customer Portfolio”. At the time it just seemed to make common sense. Why spend all this marketing money chasing after new buyers while ignoring the customers you’ve already got? Why not …
Case Study: Big Growth with Bigeye Direct
A direct mail marketing firm quickly expands from a founder’s home to 60,000 sq. ft. with the help of a trusted technology partner. Contributed Content When Damon Smith and a friend founded Bigeye Direct Inc. in his home with no equipment and just a handful of employees in 2008, they …
Are You Identifying the Right Customers for Your Outbound Call Lists?
By Steven Brooks Last month, the UK government announced what some consider to be controversial plans to introduce identity cards. Over the years I have been in rooms filled with some of the great minds in the field of identity, and the conversation in almost every instance quickly shifts to …
Skip, Walmart Canada Team Up to Bring Everyday Value, Convenience to Doorsteps Across Canada
Walmart Canada’s vast product selection and Skip’s on-demand delivery come together to make shopping faster, simpler, and more accessible for Canadians TORONTO, ON–Skip, Canada’s homegrown delivery network, has just teamed up with Walmart Canada to bring unbeatable convenience straight to Canadians’ doorsteps. From everyday grocery essentials to household must-haves, customers …
Flair Airlines, Netcore Cloud Join Forces to Shape the Future of AI-Led Customer Engagement in Aviation
The partnership underscores Flair’s commitment to innovation and marks a key milestone in delivering seamless, personalized travel experiences NEW YORK, NY–Netcore Cloud, a global leader in Agentic Marketing, today announced a strategic partnership with Flair Airlines, Canada’s leading independent ultra-low-cost carrier, to enhance customer engagement through a personalized, AI-powered digital …
Level Acquires BAM Strategy to Deliver Growth Across the Full Customer Lifecycle
MONTREAL, QC–Level, a digital marketing firm backed by private equity sponsor Dubin Clark, announced the acquisition of BAM Strategy, bringing together two category leaders to create a single growth partner built to capture, convert, and keep customers. The combined organization connects performance marketing with loyalty at scale, helping brands drive …
Announcing the 2025 edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance
MONTRÉAL,QC–adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of 87 …
Neo Financial Expands East, Bringing Its Banking Revolution to Toronto
Canada’s fastest-growing fintech scales its national footprint, growing its Toronto hub to accelerate innovation in credit, AI, and payments CALGARY, AB–Neo Financial, Canada’s fastest-growing fintech and the first to ever top Deloitte Technology Fast 50™ three years straight, is expanding east. The company is growing its Toronto hub to power …
Mastercard launches Small Business Navigator in Canada to Enable Small Business Resilience
TORONTO, ON–Mastercard announced more support for Canadian small business owners, including the launch of Small Business Navigator in Canada, which grants small business owners access to resources designed to help simplify operations, control costs, and empower efficiency. The suite of resources offers free economic insights, cost-saving opportunities and cybersecurity resources, …