Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud
Zsuzsa Kecsmar is the Co-Founder of Antavo AI Loyalty Cloud, one of the leading SaaS platforms in the world, and co-author of the Antavo Global Customer Loyalty Report. Practically every company these days feels the need to have a loyalty program of some kind. Anything to keep customers coming back. …
Celebrus Launches Celebrus AI: Bringing Conversational Analytics to Live, Identity-Resolved Compliant Data
Any enterprise team can now ask questions and get trusted answers from complete, real-time behavioral data, without moving data outside their environment, in the AI client they already use LONDON, UK–Celebrus, a global leader in first-party behavioral data and digital identity resolution, today announced the launch of Celebrus AI — …
Mastercard Unveils New Cohort of Small Business Fund Recipients
Ten women-owned small businesses receive a $10,000 grant, mentorship and resources to drive business success TORONTO, ON–Mastercard revealed its latest recipients of the Mastercard Small Business Fund. Now in its fourth year, the program supports women-owned small businesses by providing critical resources to help them scale and succeed. Awarded with …
Customer Service Management Champions revealed in Info-Tech Research Group’s 2026 Data Quadrant Report
HubSpot Service Hub, Freshdesk, HelpDesk, and Zoho Desk Named ARLINGTON, VA–The 2026 Customer Service Management Data Quadrant Report from Info-Tech Research Group, powered by SoftwareReviews, recognizes HubSpot Service Hub, Freshdesk, HelpDesk, and Zoho Desk as Champions across the enterprise and Midmarket segments. Based on verified end-user feedback, the report highlights …
Spenn, Norwegian Reward, Strawberry Successfully Go Live on GRAVTY to Power the Nordics’ Next-Generation Loyalty Ecosystem
The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading travel, hospitality, and retail brands LONDON, UK–Loyalty Juggernaut, creator of GRAVTY, the world’s leading cloud-native, enterprise growth platform, today announced at the Loyalty Summit EMEA the successful go-live of Spenn, Norwegian Reward, …
Blue Rewards, Dollarama Partner to Bring More Everyday Value Through Day-to-Day Spending
Blue Rewards members can earn Blue Points on qualifying purchases made at participating Dollarama locations nationwide with a linked BMO payment card; BMO Blue Rewards credit cardholders can earn 10x the Points at participating Dollarama locations; Members can access exclusive promotional offers on eGift Cards available through Blue Rewards TORONTO, …
Verndale Joins Sitecore Velocity Program to Help Brands Get Value from SitecoreAI Faster
Verndale brings Sitecore expertise and practical AI programs that help marketers move faster, create more relevant content, and deliver more connected customer experiences BOSTON, MA–Verndale announced its participation in Sitecore’s Velocity Program, strengthening its collaboration with Sitecore to help brands get more value from SitecoreAI. SitecoreAI gives marketers a trusted …
New exhibition explores the enduring legacies of the American Civil War in Canada
OTTAWA, ON–Canada stands as a proud and independent power, defined by diverse identities, a federal parliamentary system, and strong institutions. But did you know that many of these foundations were forged in response to a war south of the border? Opened recently at the Canadian War Museum, Close to Conflict …
The AI channel is already here. Most marketing teams just can’t see it yet.
By Michelle Boockoff-Bajdek For most of my career, the website was our most important asset. It’s where we expected the brand relationship to begin in earnest. It’s where campaigns pointed and where journeys unfolded, where we tested messages, optimized conversion paths, measured engagement, and tried to understand what was working. …
Why Data Fragmentation Is Undermining Canadian Brands’ AI Returns
by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected to continue through 2026. Much of that spend is going into artificial intelligence (AI)-powered personalization, loyalty program, and campaign optimization. Fewer than 30 per cent of AI leaders say their …