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CALGARY, AB and TORONTO, ON–Canadian Tire and Petro-Canada, a Suncor Energy business revealed the details of their recently-launched Triangle Rewards® and Petro-PointsTM loyalty partnership. Together, the programs are providing more value and convenience to millions of loyalty members at more than 1,800 Canadian Tire Gas+ (“Gas+”) and Petro-Canada locations across …

TORONTO, ON–CIBC Mellon Richard Anton has appointed Richard Anton as Chief Client Officer and Catherine Thrasher has been appointed Chief Operations Officer. Anton assumes overall responsibility for the company’s relationship management, strategic client solutions, product development, corporate communications and marketing functions. Thrasher assumes responsibility for CIBC Mellon’s operations, including custody …

NATICK, MA- Cognex Corporation, the leader in industrial machine vision, introduced the 380 Modular Vision Tunnel, a new addition to the Modular Vision Tunnel portfolio, featuring the powerful DataMan® 380 barcode reader. The 380 Modular Vision Tunnel offers high throughput and traceability thanks to the combination of the high-performing DataMan …

New Agreement Provides Access to Unfiltered Consumer Conversations Through Reddit’s Full Data Stream CHICAGO, IL–Cision, the leader in consumer and media intelligence solutions, and Reddit, home to hundreds of thousands of online communities, endless conversation, and authentic human connection, today announced an expanded partnership deal. Through this collaboration, Cision and …

TORONTO, ON–Leading UK legal technology provider Estatesearch has launched in Canada. The award-winning legal technology innovator will now offer asset and liability searches and Will Data Management services to Canadian legal firms. Jonathan Upton, Director, Estatesearch, confirmed: “The Canadian probate process is broadly similar to that of the UK and …

MISSISSAUGA, ON–The artificial intelligence (AI) boom across all industries has Canadian employees torn over AI’s role in society: 57 percent hold hope and see AI as beneficial, while 61 percent believe it could be a threat. Six in ten Canadians believe that Canada should invest in AI, not only to …

Andre De Grasse, Marie-Philip Poulin and Katarina Roxon spark greatness in next generation of Canadian champions and leaders OTTAWA, ON–As we mark 500 days before the next Canada Games, the Canada Games Council (CGC) unveiled a bold, new marketing campaign featuring legendary champions who count the Canada Games as a …

As two thirds struggle to spot scams, Interac equips Canadians with the 1-2 punch to fight fraud TORONTO, ON–As Canada’s tech-celeration offers more opportunities for fraudsters to strike, a recent survey by Interac Corp. (Interac) revealed that over nine in 10 Canadians (91 percent) have experienced digital fraud attempts in …

By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty …

Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …