A Lifetime in Preparation for Stalco
One Man’s First Person Account of a Journey in Business By Steven Page When I was 9 years old, I sold soda pop that I stole from my parent’s basement for 10 cents a can. I think the retail price was around 35 cents but since I had no cost …
How SMBs Can Survive and Thrive
By Brian Green While small and mid-sized businesses (SMB) are as diverse as society, there is one thing they all have in common: the need to sell goods or services. During this COVID-19 pandemic, the vast majority of SMBs have had to make changes to how they interact with customers …
How Cloud Data Warehouses Impact the Customer Journey
By Jeremy Levine Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …
Cross-Border Shopping comes with Merchant Concerns
The Perils of Fraud International fraud protection leader ClearSale released an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global ECommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and Australia decide which eCommerce stores …
Canadians Track Their Spending, a Behaviour Marketers Need to Watch
By Lorenzo Pellegrino As Paysafe discovered when we surveyed consumers last April, COVID-19 and the social distancing measures Canada and other countries have put into place to combat the virus have impacted when, where, and, arguably most importantly, how they are spending money. The shift to eCommerce is one clear …
Watch for Three Tech Advancements
By Joris Kroese When we look at the incoming trends for the retail sector for 2021, it’s clear just how much of an impact COVID-19 has made, as consumer expectations grow in the space of instant delivery, augmented reality and social commerce. With each year comes a selection of new …
Tracking the Customer Journey in 2021
By Jeremy Levy Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …
Giant Tiger Reveals New Experience, Ottawa store sets tone
New Ottawa store designed with customer experience in mind OTTAWA, ON–All the work that marketing does to create brands, target customers, entice them into stores and keep them loyal can be undone by the in-store experience if customer expectation doesn’t match what they feel inside the store. It’s not new, …
Analytics to Drive Service Station of the Future
DUBAI, UAE–ENOC Group, the Official Integrated Energy Partner of Expo 2020 Dubai, unveiled its innovatively designed Service Station of the Future, located at the Expo 2020 site. In addition to supporting the logistical needs of Expo 2020’s fleet ahead of the global event, it will serve the public at District …
CleverTap to outline lifecycle marketing strategies for 2021
TORONTO, ON–CleverTap, a leading AI-powered customer lifecycle and user retention platform will outline the mobile and omnichannel marketing strategies that will define 2021 during the DX3 Canada Conference, the largest retail, marketing, and technology event in the country. In today’s digital age, marketers need to find new and exciting avenues …