What the Research Shows When Americans Turn to Canada
When US-based eCommerce businesses look to expand internationally, Canada is the logical next. For any eCommerce merchant interested in growing its footprint in North America, we’re the significant option. ECommerce was growing rapidly there even before the COVID-19 pandemic. But the pandemic and its associated stay-at-home orders triggered an eCommerce …
What You Need to Know in eCommerce
The past year or so has changed how we shop and how we think. As the world changes and as consumer behaviour changes with it, as merchants we must start to ask ourselves, very seriously, will our ecommerce strategy, tactics and technology be ready for 2021 and beyond? As online …
A Lifetime in Preparation for Stalco
One Man’s First Person Account of a Journey in Business By Steven Page When I was 9 years old, I sold soda pop that I stole from my parent’s basement for 10 cents a can. I think the retail price was around 35 cents but since I had no cost …
How SMBs Can Survive and Thrive
By Brian Green While small and mid-sized businesses (SMB) are as diverse as society, there is one thing they all have in common: the need to sell goods or services. During this COVID-19 pandemic, the vast majority of SMBs have had to make changes to how they interact with customers …
How Cloud Data Warehouses Impact the Customer Journey
By Jeremy Levine Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …
Cross-Border Shopping comes with Merchant Concerns
The Perils of Fraud International fraud protection leader ClearSale released an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global ECommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and Australia decide which eCommerce stores …
Canadians Track Their Spending, a Behaviour Marketers Need to Watch
By Lorenzo Pellegrino As Paysafe discovered when we surveyed consumers last April, COVID-19 and the social distancing measures Canada and other countries have put into place to combat the virus have impacted when, where, and, arguably most importantly, how they are spending money. The shift to eCommerce is one clear …
Watch for Three Tech Advancements
By Joris Kroese When we look at the incoming trends for the retail sector for 2021, it’s clear just how much of an impact COVID-19 has made, as consumer expectations grow in the space of instant delivery, augmented reality and social commerce. With each year comes a selection of new …
Tracking the Customer Journey in 2021
By Jeremy Levy Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …
Giant Tiger Reveals New Experience, Ottawa store sets tone
New Ottawa store designed with customer experience in mind OTTAWA, ON–All the work that marketing does to create brands, target customers, entice them into stores and keep them loyal can be undone by the in-store experience if customer expectation doesn’t match what they feel inside the store. It’s not new, …