Putting on the Ritz in Digital Customer Experience
By Steve Falk Your driver pulls up to a beautifully lit, elegant entryway. The car door is opened by the doorman. It’s drizzling, so he opens an umbrella and leads you to the door motioning for his colleagues to gather your bags. Once inside a glowing lobby, you get smiles …
Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers
By Deanna Ransom When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build lifelong loyalty, but unfortunately, many of these campaigns are doomed to fail when companies do not adequately prepare. One of the most …
Stix Brands New Protection Kit Helps Support Brain Injury Canada
$4 FROM EACH SALE OF CANADIAN COMPANY’S KITS WILL INCLUDE A DONATION TO SUPPORT BRAIN INJURY CANADA WOODBRIDGE, ON–Stix Brands International has officially launched their “Tools for the Rules” campaign with up to 20 percent of the proceeds going to Brain Injury Canada (BIC). Stix Brands is a Canadian company …
Arlene Dickinson Acquires Media Company
Acquisition of The Bullet and Newsworthy Co Inc. part of larger strategy to strengthen network of companies focused on food and health TORONTO, ON–Well-known Canadian entrepreneur, Arlene Dickinson, today announced the acquisition of media company, The Bullet, and content development agency and digital publisher, Newsworthy Co. Inc. The move comes …
Ten Trends That Could Define 2021
If you’re an online retailer right now, the future has never been so undefined. We’ve already seen massive changes in many sectors, but will they continue? What’s normal in the new normal? Any predictions are just that: predictions. Fortunately, we have the voice of the consumer. And Canadian consumers are …
How Nonprofits are Cutting Off Their Noses to Spite Their Faces
By Billy Sharma The donation amounts most discouraged by charities are those very small gifts or mini-donations. Mini-donations are $3 or $5 or $10 amounts. Nonprofits vigorously discourage them right in their donation forms by stating in black and white: Receipts will be issued only for donations of $20 or …
What the Research Shows When Americans Turn to Canada
When US-based eCommerce businesses look to expand internationally, Canada is the logical next. For any eCommerce merchant interested in growing its footprint in North America, we’re the significant option. ECommerce was growing rapidly there even before the COVID-19 pandemic. But the pandemic and its associated stay-at-home orders triggered an eCommerce …
What You Need to Know in eCommerce
The past year or so has changed how we shop and how we think. As the world changes and as consumer behaviour changes with it, as merchants we must start to ask ourselves, very seriously, will our ecommerce strategy, tactics and technology be ready for 2021 and beyond? As online …
A Lifetime in Preparation for Stalco
One Man’s First Person Account of a Journey in Business By Steven Page When I was 9 years old, I sold soda pop that I stole from my parent’s basement for 10 cents a can. I think the retail price was around 35 cents but since I had no cost …
How SMBs Can Survive and Thrive
By Brian Green While small and mid-sized businesses (SMB) are as diverse as society, there is one thing they all have in common: the need to sell goods or services. During this COVID-19 pandemic, the vast majority of SMBs have had to make changes to how they interact with customers …