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The pandemic forced a lot of the trends and disruptions that we had all been seeing on the horizon for years to become a reality faster than any of us could have imagined. We had nearly 20 years to embrace the Internet as an important business tool — it became …

How SEO and Analytics Help Build eCommerce By Michael Dickenson A year into the pandemic, it’s clear that consumers have adopted a “new normal” for shopping — and it’s digital. According to new research by PSFK, shopper loyalty has changed. Nearly 40 percent of consumers purchased from new brands and …

By Conner Galway There’s a principle in behavioural sciences that it takes people about six months to adapt to major change. There are various stages, but the general model shows that humans are incredibly resilient and, after a half a year, we will have not only accepted the change, but …

By Sean Claessen When the online holiday shopping frenzy was just around the corner, Bond announced a partnership with Uber Direct, Uber’s retail-focused delivery service that just launched in Canada. For loyalty program members redeeming their points, the collaboration meant the days or weeks-long wait for catalogue merchandise were coming …

TAMPA, FL–As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement …

New RBC Vantage means clients can now use their personal debit cards to earn RBC Rewards points TORONTO, ON–RBC launched RBC Vantage, Canada’s newest everyday banking offering that brings together a comprehensive suite of powerful benefits that RBC clients can enjoy every day. RBC Vantage gives clients, for the first time, the …

TORONTO, ON–The ICA is launching an app to offer members an opportunity to connect easily with its broad range of communications and services. Built in partnership with app developer Bundeling, the ICA Community app is available to download from Android and iOS app stores. It will provide convenient and seamless …

Partnership bridges Samba TV’s global TV viewership data with MiQ’s expertise in linking diverse datasets for the Canadian market TORONTO, ON–MiQ, a global programmatic media partner, formed a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. …

Or…how I started on a journey to close the gap between textbook theories and my experience in business. The process of changing my way of thinking took time and was unsettling. By Tom Beakbane In 1998 I wanted to write a manual for my marketing communications company; it would be …

By Bob Dowd It is no surprise that the global payments industry accelerated substantially in 2020. As the pandemic birthed arguably one of the biggest digital revolutions to date, more and more businesses are realizing the importance of having a global payments partner. Multiple factors have been the stimulus driving …