37 Customer Experience Statistics You Need to Know and Consider in 2021
By Toma Kulbyte Customer experience has fast become a top priority for businesses and 2021 has been no different so far. But, why are so many companies focusing on the customer experience and what happens to companies that choose to ignore it? Customers no longer base their loyalty on price …
Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy
By Stephen Shaw As the world slowly awakens from this pandemic-induced slumber, brands will be facing a very different looking marketplace. They will need to work hard to revive the loyalties of consumers whose attitudes and shopping habits have changed. The brands that succeed will be those that remain relevant …
Digital eCommerce: Everything Changed, Nothing Was New
The pandemic forced a lot of the trends and disruptions that we had all been seeing on the horizon for years to become a reality faster than any of us could have imagined. We had nearly 20 years to embrace the Internet as an important business tool — it became …
Finding a Lifeline
How SEO and Analytics Help Build eCommerce By Michael Dickenson A year into the pandemic, it’s clear that consumers have adopted a “new normal” for shopping — and it’s digital. According to new research by PSFK, shopper loyalty has changed. Nearly 40 percent of consumers purchased from new brands and …
Five Digital Changes That Are Here to Stay
By Conner Galway There’s a principle in behavioural sciences that it takes people about six months to adapt to major change. There are various stages, but the general model shows that humans are incredibly resilient and, after a half a year, we will have not only accepted the change, but …
A CX Game-Changer Puts Loyalty in the Fast Lane
By Sean Claessen When the online holiday shopping frenzy was just around the corner, Bond announced a partnership with Uber Direct, Uber’s retail-focused delivery service that just launched in Canada. For loyalty program members redeeming their points, the collaboration meant the days or weeks-long wait for catalogue merchandise were coming …
Toward The Future Of Digital Audience Measurement
TAMPA, FL–As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement …
New RBC Everyday Banking Offer adds Rewards to Debit
New RBC Vantage means clients can now use their personal debit cards to earn RBC Rewards points TORONTO, ON–RBC launched RBC Vantage, Canada’s newest everyday banking offering that brings together a comprehensive suite of powerful benefits that RBC clients can enjoy every day. RBC Vantage gives clients, for the first time, the …
ICA launches app to boost connection with members
TORONTO, ON–The ICA is launching an app to offer members an opportunity to connect easily with its broad range of communications and services. Built in partnership with app developer Bundeling, the ICA Community app is available to download from Android and iOS app stores. It will provide convenient and seamless …
MiQ, Samba TV partner in Canada for enhanced Advanced TV solution
Partnership bridges Samba TV’s global TV viewership data with MiQ’s expertise in linking diverse datasets for the Canadian market TORONTO, ON–MiQ, a global programmatic media partner, formed a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. …