DMN

By Gary E. Barnett For most consumers, the idea of handling a transaction or conducting business through a call center brings a reassuring sense of security and confidentiality. This is especially true with larger, more established brands; customers trust that stringent regulations, employee background checks and oversight processes are all …

By Dr. Thomas Goldsmith The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based accounting …

By Ela Veresiu How does the past, present, and future interact to influence consumer behaviour? A new study published in the Journal of Consumer Research considers how time is a key structural component of our lives and its resulting influence on market activities. This research was undertaken by York University’s …

By Alejo Lopez These new times are challenging our worldwide communications programs and are still shaping the way brands and consumers interact with one another. Even so, email is still the channel with the most ROI among all the different digital marketing channels, contributing as much as forty-two times return …

Staff The ongoing pandemic has put a particular strain on many small businesses, leaving business owners in need of extra financing as well as new solutions to help their business transition online. A small business credit card can be a powerful tool in the arsenal of any business owner to …

By Taylor Goucher The construction and foundational components of workforces around the world have fundamentally changed over the last year, and it is critical to understand future trends, strategies, and tools that will help determine success moving forward. Companies must look towards the future rather than staying stuck in antiquated …

How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay Afterpay is the leader in “Buy Now, Pay Later” (BNPL) payments, helping millions of users get the products they want fast and with responsible spending in mind. More than this, Afterpay has proven to be a valuable marketing …

By Michael Morris and Laura Tyson Cause-Related Marketing is based on a very simple and honourable practice, which is partnering your campaign or product with a charitable cause. This might seem straightforward or easy to do, but it’s hard to get right and it comes with considerable demand for expertise …

By Billy Sharma We all have come across a brilliant idea that we wish we had thought of or which we have filed away in order to adapt some day. Here is my humble grab bag of ideas for you to steal from with abandon. Many of these simple “swappables” …

By Stephen Shaw For some time now traditional retailers have been staring down a gun barrel. The pandemic killed off the weakest retailers in the herd, while pushing consumers who were eCommerce holdouts into the welcoming arms of Amazon. But even prior to this calamity, stores had been shutting down …