Maximize Holiday Marketing Efforts, Ensure Consent Management
by Eric Tejeda This year’s holiday season is sure to be as unpredictable as 2020’s, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way …
Environics Analytics Names Cadillac Fairview Client of the Year for 2021
Rapid innovation is fundamental to CF’s globally competitive business model TORONTO< ON–Environics Analytics named commercial real estate leader, Cadillac Fairview, is the recipient of its Client of the Year award. For over a decade, Cadillac Fairview (CF) has constantly challenged EA to quickly innovate with new customer insights and research …
Environics Analytics unveils FuturesLab at User Conference
Investment in Advanced Analytics to Better Connect and Engage Target Audiences TORONTO, ON–At their 15th Annual User Conference, with more than 1,000 delegates in attendence, Environics Analytics announced the creation of EA FuturesLab, a multi-million-dollar investment to ensure advertisers, agencies and platforms get the right message to the right audiences …
Canadians rethinking how they spend, new Scotiabank Survey
• 63 percent of Canadians do not plan to return to pre-pandemic spending levels • 53 percent of Canadians plan to cut back even more on spending • 55 percent of Canadians are expecting their ability to save money will decrease TORONTO, ON–Canadians will spend cautiously in the months ahead …
GROUNDBREAKING STUDY IS FIRST STEP IN DEVELOPING CARBON-NEUTRAL DIRECT MAIL MARKETING
AURORA, ON–-A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a tree in the forest to your mailbox. Understanding the emissions at different stages of the process can lead to …
No more business as usual when you double down on remote sales
Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? by Doug Seaberg The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working …
How to Secure Payments, Improve CX
By Gary E. Barnett For most consumers, the idea of handling a transaction or conducting business through a call center brings a reassuring sense of security and confidentiality. This is especially true with larger, more established brands; customers trust that stringent regulations, employee background checks and oversight processes are all …
Picking Up Speed. The State of Digital Maturity
By Dr. Thomas Goldsmith The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based accounting …
New Study Explains How Time Influences Consumer Behaviour
By Ela Veresiu How does the past, present, and future interact to influence consumer behaviour? A new study published in the Journal of Consumer Research considers how time is a key structural component of our lives and its resulting influence on market activities. This research was undertaken by York University’s …
A Top Ten Checklist for Powerful Email Results
By Alejo Lopez These new times are challenging our worldwide communications programs and are still shaping the way brands and consumers interact with one another. Even so, email is still the channel with the most ROI among all the different digital marketing channels, contributing as much as forty-two times return …