Winning on Purpose: Interview with Fred Reichheld
A Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and Creator of the Net Promoter System By Stephen Shaw It’s been touted as the “one number a business needs to grow”. A number based on asking just one question: “How likely are you to recommend us to a …
How Your Brand Can Adapt to the New Digital Marketing Trends
In a way, being in marketing is like being an animal in the safari. It’s eat or get eaten. The only way to survive in the marketing industry is to stay one step ahead of the rest. But since trends change daily, it’s not surprising when agencies fall through the …
Nielsen Enhances Identity System for Digital Ad Ratings in Canada
Demographic data from multiple data providers powers up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web TORONTO, ON–On April 1, Nielsen enhanced its open web methodology in Canada for Digital Ad Ratings through the Nielsen Identity System alongside seven other markets: …
Wiltshire retiring from role as president of The CMA
CMA announces executive leadership changes TORONTO, ON–The Board of Directors of the Canadian Marketing Association (CMA) announced that John Wiltshire has decided to retire from his role as President and CEO effective May 2, 2022. “John has made an outstanding contribution to the CMA over the past five years,” says …
Canadian Franchise Association Announces Winners of the 2022 CFA Recognition Awards
TORONTO, ON–The Canadian Franchise Association (CFA) released the winners of the 2022 CFA Recognition Awards, which will be presented during a special awards luncheon on Sunday, April 10 at the CFA National Convention in Ottawa, Ontario. CFA Recognition Awards honour individuals and CFA member companies for their outstanding achievements, philanthropic …
New Nielsen Study Reveals Who Trusts What in Advertising
Lack of Trust = Lack of Action; Launch of Trust in Advertising Study 2021 TORONTO, ON–Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the adverts—with sports personalities …
Environics Analytics Collaborates with Amazon Ads Services to Deliver Powerful, Efficient Media Reach
TORONTO, ON–Environics Analytics’ (EA) PRIZM® segments are being added to Amazon’s digital advertising service, expanding Amazon’s offering of data-driven insights for advertisers and marketers. These new segments provide marketers with the ability to seamlessly execute digital media campaigns based on their pre-built custom audiences. They will also enable advertisers and …
Three Key Ideas to Elevate CX Performance in 2022
By Vasili Triant Customer services operations were disrupted to the core over the past 24 months. While many brands are still playing catch-up, leaders are using the disruption as a catalyst to completely revitalize and modernize the customer experience – and they are starting with the contact center. With the …
Commentary on Data Privacy Day
by Peter Waters, Chief Privacy Officer, Equinix In recent years, data privacy compliance has become a critical consideration driving critical business decisions as companies look to digitally transform. Cybersecurity vulnerabilities continue to increase as companies grow their digital footprints due to the massive amounts of data being generated. The Data …
Inside Data Privacy Day 2022
Jan Kestle highlights the importance of a robust conversation on data privacy, and the central role it plays in Environics Analytics’ strategy and operations by Jan Kestle On International Privacy Day 2022, it is important to emphasize that the use of data and analytics makes the lives of Canadians better. …