The planet’s first Carbon Neutral Direct Mail
Prime Data eliminates the carbon footprint of a typical direct mail piece AURORA, ON–Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to …
Nielsen Report: Global Marketers Aren’t Confident in their Audience Data
Nielsen’s Annual Marketing Report Uncovers Only 26 percent of Global Marketers Are Confident Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven TORONTO, ON–Nielsen released its 2022 Annual Marketing Report, and for the first time …
ICA’s Creative Power List 2022
Independent Agency Rethink Comes Out on Top The Institute of Canadian Agencies (ICA) has revealed its Creative Power List 2022, with independent agency Rethink named as number one in the ranking of Canada’s most creatively excellent agencies. Rethink surged from fourth place in 2021’s Creative Power List to reach the …
Talking Points
TALKING POINTS Bridging the Digital Divide for Remote Canadians. ISM, an IT managed services provider and subsidiary of Kyndryl, and OneWeb, the low Earth orbit satellite communications company, have partnered to offer competitive internet access to remote organizations and communities across Canada. ISM has deep roots in the Canadian IT …
Three Trends Propelling Digital Identity Momentum in 2022 And Beyond
By Rodger Desai As we increasingly rely on mobile devices to engage in payments and banking activity, the applications for digital identity technology are continuing to evolve in order to secure these transactions. With the digital payments industry expanding exponentially each year, digital identity technology now plays a key role …
Responsible AI: Meeting Consumer’s Expectations for Fairness
By David Van Bruwaene The COVID-19 pandemic accelerated digital transformation across many industries. From financial services to healthcare, agile and fast-moving companies have expanded their in-person experiences to add virtual interactions online. These digital transformations are creating large amounts of digital data that didn’t exist previously. At the same time, …
Winning on Purpose: Interview with Fred Reichheld
A Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and Creator of the Net Promoter System By Stephen Shaw It’s been touted as the “one number a business needs to grow”. A number based on asking just one question: “How likely are you to recommend us to a …
How Your Brand Can Adapt to the New Digital Marketing Trends
In a way, being in marketing is like being an animal in the safari. It’s eat or get eaten. The only way to survive in the marketing industry is to stay one step ahead of the rest. But since trends change daily, it’s not surprising when agencies fall through the …
Nielsen Enhances Identity System for Digital Ad Ratings in Canada
Demographic data from multiple data providers powers up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web TORONTO, ON–On April 1, Nielsen enhanced its open web methodology in Canada for Digital Ad Ratings through the Nielsen Identity System alongside seven other markets: …
Wiltshire retiring from role as president of The CMA
CMA announces executive leadership changes TORONTO, ON–The Board of Directors of the Canadian Marketing Association (CMA) announced that John Wiltshire has decided to retire from his role as President and CEO effective May 2, 2022. “John has made an outstanding contribution to the CMA over the past five years,” says …