New Insights Feature Helps Nonprofits Uncover New Major Gift Prospects

CHARLOTTETOWN–iWave has added their new Insights feature, which helps nonprofits segment their database and uncover major gift prospects by analyzing an individual’s donation history with the specific organization as well as wealth and philanthropic indicators within iWave’s database.

A common challenge for many nonprofits is their database contains thousands of individuals that they know very little about. Among those thousands are Hidden Gems that have great major gift potential but haven’t yet been identified, and Champion Donors who have the capacity to donate and contribute specifically to your nonprofits. iWave’s new Insights will help nonprofits efficiently analyze and segment their database so they can more effectively action prospects and make major gift asks with expert precision.

iWave’s Insights build on the analysis of traditional wealth screening and capacity scoring which analyze external wealth and philanthropic information. Insights then combine this rating with an analysis of the individuals internal giving history with the specific nonprofit to segment and sort them into an actionable manner.

Insights segment prospects into four categories:

• Hidden Gems: Prospects who have great potential to become major gift donors. They have the capacity and are already giving to other nonprofits, though they are not giving much to yours.
• Distinguished Philanthropists: Great major gift donors who are interested in your organization and donate to your cause

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  . They may also be giving to others and could have additional capacity.

• Your Champions: High performers that have a proven affinity to your nonprofit and are already donating charitable gifts. They do not appear to be on the radar of other nonprofits.
• Not Now: Individuals that do not appear to be philanthropic with you or other nonprofits.
• “We created this new feature to help our clients more effectively action their database,” said Gerry Lawless, CTO and Chief Evangelist at iWave. “Their internal database is the absolute best place to start when looking for prospects with a proven connection to your cause. Combining this information with their wealth information and external charitable giving to others is a very powerful way to segment and prioritize prospects.”

iWave is the industry’s top-rated fundraising intelligence platform. Our prospect research and wealth screening solutions help you identify top prospects and determine their capacity and inclination to give to your cause. Using iWave you can present the right ask to the right person at the right time, empowering you to raise funds with confidence.