TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty

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. It brings together data and intelligence to create unique customer journeys across all offline and online channels, the company claims.

“Organizations need to deliver better results from their campaigns and need to do it under a short timeframe,” says Gabriel Constantin, CEO & president, CentricIQ. “We invested our time and resources for 18 months to bring our clients a fully-integrated, people-based platform that can get client campaigns ready in 30 days.”

The CentricIQ LINK brings clients three key advantages:

Data & Intelligence: Delivers an environment with the ability to integrate multiple data sources to develop the intelligence to target and classify prospects and customers in an online and offline world

Journey: Decisioning engine enables the orchestration of personalized unique customer journeys that are always-on and always listening for optimal engagement

Optimization: Ability to continuously optimize the engagement and summarize the trackable results in a way that justifies or attributes engagements by campaigns and media spend.

CentricIQ LINK is a fully outsourced model for customers so they don’t have to learn or manage another platform and it means they can focus on getting results and driving additional engagement. The platform uses leading cloud and data management technologies that have been integrated to provide a seamless and robust environment to support current campaigns and evolve to manage future campaigns. With more than 15 years of experience, CentricIQ is an industry leading marketing intelligence and performance agency with a track record of delivering exceptional results to mid- and large companies around the globe.

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.