Canadian Tire Expands Triangle Rewards Through New Linked Partnerships: Analysis

By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …

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Two of Canada’s Most Beloved Brands Team Up in Strategic Loyalty Partnership

TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic and beloved brands. Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. Linked members will earn Canadian …

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DRIVING THE FUTURE OF LOTTERY: POLLARD BANKNOTE HIGHLIGHTS INNOVATION

WINNIPEG, MB–Pollard Banknote Limited showcased its latest range of products and services spanning three pillars of lottery success—Outstanding Games, Retail Excellence, and Digital Innovation—at the 2025 North American Association of State and Provincial Lotteries (“NASPL”) annual conference and trade show, being held in Niagara Falls, Ontario, September 8–11, 2025. As …

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RBC, Canadian Tire Corporation announce strategic loyalty partnership

Loyalty partnership expands rewards, enhancing value for millions of Canadians TORONTO, ON–Royal Bank of Canada and Canadian Tire Corporation have formed a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards. This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit …

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Metro to Launch Moi Rewards in Ontario: Something Noteworthy or More of the Same?

After leaving Air Miles, Metro offers new rewards program at Ontario stores by Richard Schenker On Thursday October 24th, Metro will be finally launching Moi Rewards at all their grocery banners in Ontario. Metro has a long history in loyalty in Ontario. Back when they were called A&P, it was …

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AIR MILES announces Pharmasave as exclusive pharmacy partner across Canada

Collectors begin earning Reward Miles at Pharmasave locations across Canada, starting in September 2024 TORONTO, ON–AIR MILES® Reward Program (AIR MILES) is expanding its collaboration with Pharmasave, a leading independent pharmacy retailer in Canada, beginning in September, 2024. This expansion gives AIR MILES collectors a new way to earn and …

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ONE YEAR OF THE MOI PROGRAM

Largest rewards coalition in Quebec save members $65 Million in redeemed points MONTREAL, QC– METRO inc. is proud to celebrate a successful first year for its Moi rewards program. In addition to more than doubling its number of active members, from 1.2 million to 2.5 million, over $65 million in …

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Pharmacy Brands Canada Celebrates 200th Pharmacy Milestone with Expansion into Ontario

EDMONTON, AB–Pharmacy Brands Canada, the fastest-growing pharmacy banner program in Canada, is thrilled to announce its expansion into Ontario with the addition of its 200th location, Baywest Pharmacy, in Ajax, Ontario. “Joining Pharmacy Brands Canada has been one of the best decisions for my pharmacy. Their unparalleled expertise and personalized …

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Canadian Tire, Petro-Canada Fuel New Adventures with Loyalty Partnership Launch

CALGARY, AB and TORONTO, ON–Canadian Tire and Petro-Canada, a Suncor Energy business revealed the details of their recently-launched Triangle Rewards® and Petro-PointsTM loyalty partnership. Together, the programs are providing more value and convenience to millions of loyalty members at more than 1,800 Canadian Tire Gas+ (“Gas+”) and Petro-Canada locations across …

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New Fraud Fighters initiative leverages boxing fundamentals to empower Canadians to defend themselves from financial scams

As two thirds struggle to spot scams, Interac equips Canadians with the 1-2 punch to fight fraud TORONTO, ON–As Canada’s tech-celeration offers more opportunities for fraudsters to strike, a recent survey by Interac Corp. (Interac) revealed that over nine in 10 Canadians (91 percent) have experienced digital fraud attempts in …

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