Marketing Research

Debt Burden, Merchant Surcharges and Declining Financial Outlook Temper Credit Card Customer Satisfaction in Canada, J.D. Power Finds TORONTO, ON–Persistently high incidence of revolving debt and deteriorating financial health1 have started to affect the way credit cardholders in Canada use their cards. According to the J.D. Power 2025 Canada Credit …

TORONTO, ON–Canadian consumers are approaching the 2025 holiday season with a cautious mindset, planning significant cutbacks in spending and prioritizing value, according to a recent PwC Canada survey. This year’s PwC Canadian holiday outlook reveals a notable shift in consumer behaviour driven by rising costs and declining confidence, emphasizing making …

TORONTO, ON – New research from York University’s Schulich School of Business reveals how online platforms can foster trust among strangers during periods of heightened uncertainty, such as the COVID-19 pandemic. The research, titled “Building Bridges in the Digital Age: How Online Platforms Foster Trust During a Crisis”, is slated …

By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …

Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th …

While consumers reliance on technology increases, trust stays stagnant 71 percent of respondents are actively using artificial intelligence on e-commerce platforms 61 percent of Canadians bought a product based on influencer’s recommendation or promotion 13 percent increase in number of respondents concerned about ID theft since last year TORONTO, ON–-As …

TORONTO, ON–A new study shows that ads played in cinemas are virtually unmissable, surpassing all other video platforms. The entire audience not only viewed the ads, but also paid an average of 80 percent active attention to advertising content on the big screen, regardless of ad length. This is part …

TORONTO, ON–Pineapple SEO, an innovative Toronto SEO agency, has unveiled groundbreaking findings from its recent survey on the awareness and utilization of Search Engine Optimization (SEO) among Greater Toronto Area (GTA) business leaders. The 35-day survey, conducted with 100 business leaders from various industries, has illuminated a significant gap in …

MISSISSAUGA, ON–The artificial intelligence (AI) boom across all industries has Canadian employees torn over AI’s role in society: 57 percent hold hope and see AI as beneficial, while 61 percent believe it could be a threat. Six in ten Canadians believe that Canada should invest in AI, not only to …

Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …