Marketing Research

Senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints NEW YORK, NY–A new survey of senior executives across North America and Europe reveals a growing disconnect between revenue ambition and execution capability, with many organizations planning 2026 growth targets that exceed what recent performance and operating models …

A Study in Characteristics The most valuable conversations in marketing happen off the record—between peers, without press or pretense. That’s where candor lives. This project was born from a simple belief: no one needs another study about “what keeps CMOs up at night.” We need to listen to what CMOs …

Here are the questions customers are asking to help them spot companies they can trust with their data this holiday shopping season TORONTO, ON–This holiday season, while shoppers search for the perfect gifts and best deals, they’re also navigating countless requests for their personal information. An email address for the …

Providing insights to accelerate tangible and trusted outcomes Christian Haeger, Vice-President, Global Industry Lead, Retail, Consumer & Services The 2025 CGI Voice of Our Clients shares findings from our in-depth interviews with business and IT executives across the industries and geographies we serve. Our 2025 research reveals these overarching insights …

MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …

2025 Mobile Gaming Across Markets Report, surveys 6,000+ gamers, and shows that localized UA, engagement and monetization strategies must be market specific to succeed MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today released its “2025 Mobile Gaming Across Markets Report“, uncovering foundational differences in how players …

Debt Burden, Merchant Surcharges and Declining Financial Outlook Temper Credit Card Customer Satisfaction in Canada, J.D. Power Finds TORONTO, ON–Persistently high incidence of revolving debt and deteriorating financial health1 have started to affect the way credit cardholders in Canada use their cards. According to the J.D. Power 2025 Canada Credit …

TORONTO, ON–Canadian consumers are approaching the 2025 holiday season with a cautious mindset, planning significant cutbacks in spending and prioritizing value, according to a recent PwC Canada survey. This year’s PwC Canadian holiday outlook reveals a notable shift in consumer behaviour driven by rising costs and declining confidence, emphasizing making …

TORONTO, ON – New research from York University’s Schulich School of Business reveals how online platforms can foster trust among strangers during periods of heightened uncertainty, such as the COVID-19 pandemic. The research, titled “Building Bridges in the Digital Age: How Online Platforms Foster Trust During a Crisis”, is slated …

By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …