New Research: How Canadian Shoppers Are Navigating Affordability — And What It Means for Competition and Choice
TORONTO, ON–As affordability remains the defining concern for Canadians, new research from Retail Council of Canada (RCC) reveals how consumers are using both digital and physical tools throughout their shopping journey to find the best deal and stretch their dollars. The Spring 2026 Canadian Shopper Sentiment Study, conducted by Leger, …
Trust Is Now a Marketing Input
Your Reviews Are AI Source Material, But Do They Actually Say Anything? By Ali de Bold, Founder and CEO, Butterly Before I started ChickAdvisor in 2006, I had a bathroom counter covered in products that didn’t work. Makeup I bought based on packaging or a splashy ad. A pump that …
Brandwatch Report Finds Only 25% of Marketers Truly Understand Their Audiences
Despite unprecedented access to data, most marketers still struggle to translate signals into insight BRIGHTON, UK–Brandwatch, a Cision company and a global leader in social intelligence and social media management, released The Marketer of 2026, a new report revealing a growing insight gap in modern marketing. Despite unprecedented access to …
Only 6 percent of Marketers Have Fully Implemented AI, According to New Supermetrics Report
HELSINKI, FINLAND–Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams, released its 2026 Marketing Data Report based on a global survey of marketers at leading brands and agencies. The report finds that leadership urgency around AI continues to rise, with 80% of marketers feeling pressure to adopt AI. …
Fragmented CX is Costing Organizations Trust, Warns Info-Tech Research Group
TORONTO, ON–Despite significant investment in digital tools, many organizations remain trapped in disconnected channel strategies that limit visibility and weaken customer engagement. The newly published Omnichannel Playbook from Info-Tech Research Group, a global research and advisory firm, provides a comprehensive, research-backed framework that shows how aligning data, governance, and technology …
The Returns Revolt: New Data Shows Return Policies Are Driving Shoppers Away Before Checkout
CALGARY, AB–Even before shoppers reach checkout, brands are losing more revenue, often without realizing why. New consumer research from Cashew reveals that outdated return policies are suppressing demand, eroding trust, and stopping shoppers from buying in the first place. In its latest Data Drop, The Returns Revolt, Cashew surveyed 2,000 …
Small Businesses Double Down for 2026: Majority Plan to Increase Marketing Budgets to Combat Inflation
New Constant Contact Small Business report finds 68 percent of SMBs expect to increase marketing spend despite economic uncertainty WALTHAM, MA–Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, today released findings from its Q1 2026 Small Business Now report. The report includes a survey …
Study: “Reaching out” Tops the List of Most Overused Email Buzzwords
ZeroBounce analyzed more than one million real work emails to uncover the most common email clichés SANTA BARBARA, CA—“Reaching out” is the most overused email cliché, with “checking in” and “follow up” close behind, according to a new study by ZeroBounce. Phrases like “please advise” and “hope my email finds …
IBM Study: AI Poised to Drive Smarter Business Growth Through 2030
By 2030, surveyed executives anticipate AI spend to shift from efficiency to innovation; AI productivity gains projected to increase by 42%, fueling reinvestment for growth; 67% of respondents expect AI to eliminate resource and skills constraints ARMONK, N.Y.–New research from the IBM Institute for Business Value reveals that nearly eight …
New Survey Finds 2026 Revenue Targets Are Outpacing Reality
Senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints NEW YORK, NY–A new survey of senior executives across North America and Europe reveals a growing disconnect between revenue ambition and execution capability, with many organizations planning 2026 growth targets that exceed what recent performance and operating models …