Study: “Reaching out” Tops the List of Most Overused Email Buzzwords
ZeroBounce analyzed more than one million real work emails to uncover the most common email clichés SANTA BARBARA, CA—“Reaching out” is the most overused email cliché, with “checking in” and “follow up” close behind, according to a new study by ZeroBounce. Phrases like “please advise” and “hope my email finds …
Unbounce’s 2024 Conversion Benchmark Report Proves that Attention Spans are Declining, and so are Conversion Rates
Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th …
Canadian data provider powers branded content with 700,000 targeted emails
Establish a direct line to audience with direct response, CASL email across the country Toronto, ON–Marketers looking for a channel solution that will expedite the company’s brand and messaging have a new large email file to power their campaigns. cmi Media’s CASL compliant email file offers an accelerated response to …
Firm Aims to Make Pre-GDPR Data Legal, Compliant
Security leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential NEW YORK–Anonos, the global leader in data risk management, security and privacy, today launched its SaveYourData software solution, designed to allow companies operating under the …
E-mail Append 101
A quick and easy guide to grow your list By Greg Brown E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and …
Cyber Monday emails sent day-of drive higher conversions despite spike in email volume
Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, ( …
Data: More than half of consumers ignore retailer emails
Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …
Holiday marketing emails generate, on average, higher conversions than business-as-usual emails
Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer …
Improve your Gmail reputation, increase inboxing rates as much as 97 percent
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO–Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers followed …
Boosting email success with telesales
A proven low-tech solution for your next email campaign BY LEIGH-ANN CLARKE There will be an estimated 139 billion business emails sent and received this year, according to the Radicati Group. Breaking this statistic down even further, the average office worker sends 40 business emails and receives 121 business emails …