Data: More than half of consumers ignore retailer emails
Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …
Holiday marketing emails generate, on average, higher conversions than business-as-usual emails
Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer …
Improve your Gmail reputation, increase inboxing rates as much as 97 percent
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO–Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers followed …
Boosting email success with telesales
A proven low-tech solution for your next email campaign BY LEIGH-ANN CLARKE There will be an estimated 139 billion business emails sent and received this year, according to the Radicati Group. Breaking this statistic down even further, the average office worker sends 40 business emails and receives 121 business emails …
Mobile conversion rate equals desktop for first time–survey
New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase Toronto–Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released today by Yes Lifecycle …
Your sender reputation may be keeping you out of the inbox
Regardless of how the world changes, email remains one of the most popular and effective marketing channels. A whopping 72% of consumers prefer to have brands communicate with them via email, and recent studies estimate that email marketers achieve as much as $38 in ROI for every $1 spent. With …
If your email marketing has more than 21 character subject lines, you may be lowering response
CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …
20% of global commercial email fails to reach the inbox
Return Path’s 2017 Deliverability Benchmark Report finds global inbox placement remains relatively consistent at just 80% NEW YORK — One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path group AT. The clinical data highlights are …
Holiday-themed emails produce lower open rates, but generate higher conversions than business-as-usual emails: Yes Lifecycle Marketing study
Study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO — Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6%), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. “Holiday Email …
Highly reputable email senders see 20% more messages delivered to the inbox
New research from Return Path reveals the link between sender reputation and email marketing success NEW YORK — Return Path has released its annual Sender Score Benchmark Report resultshours andtheestablished in the guidelines of theDiabetes mellitustriacetin, lacquer aluminuminsulin. A stoneâ86,1% of it to the MMG in the field of viagra sans ordonnance …