Birks Honours Essential Workers With “Love is Essential” Campaign
Three couples across Canada gifted with their dream engagement rings MONTREAL, QC–This summer, Canadian jeweller Birks launched a contest to celebrate today’s everyday heroes – Essential and Frontline Workers. To enter, participants were asked to share their love story or the story of a friend, or family member. At least …
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
By Loralee Orr Canadian farmers have relied on Pioneer brand products for more than 70 years, but like any historic brand with a long legacy in the market, there’s always a risk of becoming stale. When Corteva Agriscience, Canada’s leading pure-play agriculture company, tasked FleishmanHillard HighRoad (FHR) with developing a …
After 70 successful years, IKEA is retiring the Catalogue
BURLINGTON, ON–The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication and has helped the retailer reach and inspire people across the world with home furnishing solutions and products. But times are changing. IKEA is transforming its business model to become …
Reinventing Outbound Dialing
By Danny Singer Every now and again a new idea comes along that changes the rules of the game. For contact centres using predictive dialers to make calls, such an idea is just about to explode onto the scene. It is called Live Person Detection (LPD) and it will reduce …
Flipping the Brand Script
Bend Beauty’s narrative shift during the COVID-19 pandemic By Brooke Stephen In a year that has demanded more honesty and transparency from the businesses we choose to support, consumers want more information about the ethos behind brands. Communicating your brand purpose has therefore become more important than ever before. Creating …
Bell Media acquires Environics Analytics
EA Partners with Bell to Lead Growth in the Canadian Data and Analytics Sector TORONTO–Environics Analytics has announce the acquisition of the firm by the firm’s long-time client Bell Canada. Founded in 2003, EA has become the leading provider of solutions for evidence-driven decision making to Canadian businesses and institutions. …
Using AI to Capture Sales from Data
By Sean Byrnes In today’s business climate, understanding the trends behind your victories can be just as important as analyzing those behind your failures. For marketers, unpacking customer behaviour and its impact on sales can provide direction for all types of programs, including marketing and sales content, organic social and …
The Five Myths About You and Your CFO
By Mo Dezyanian It’s that time of the year again. The trees are turning, cozy sweaters are back and pumpkin spice is in everything we eat. To the marketer that means only one thing: budget season. But this year isn’t quite the same as the years before. This year is …
How to Mitigate Ransomware Threats
By Eleanor Barlow Think of ransomware and the first thing that often comes to mind is the extortion of multimillion-dollar corporations. The association of ransomware with high-profile organizations, such as the National Health Service in the UK, FedEx and Nissan, is largely shown in the news. But ransomware comes in …
Holiday 2020: Opportunity or Threat?
By Brad Wiskirchen The 2020 holiday season is a lifetime opportunity or existential threat for many eCommerce companies, as the pandemic has impacted both typical commerce models and consumers’ spending habits. Kount recently surveyed American businesses engaged in digital commerce and found that 84 percent said, compared to last year, …