Mastercard launches Small Business Navigator in Canada to Enable Small Business Resilience

TORONTO, ON–Mastercard announced more support for Canadian small business owners, including the launch of Small Business Navigator in Canada, which grants small business owners access to resources designed to help simplify operations, control costs, and empower efficiency. The suite of resources offers free economic insights, cost-saving opportunities and cybersecurity resources, …

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Aeroplan’s Annual Points Matching Week to Help Children and Their Families

MONTRÉAL, ON–Aeroplan Points Matching Week in support of the Air Canada Foundation Hospital Transportation Program began today and will run until October 12, 2025. The program operates on the generous donations from Aeroplan Members to provide relief for families across Canada whose children need to travel for medical care and …

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Moneris launches new Go Restaurant point-of-sale solution

TORONTO, ON–Moneris Solutions Corporation, a leading Canadian commerce solutions provider, has launched Moneris Go Restaurant, an all-in-one, cost-effective point-of-sale (POS) solution designed for small and independent quick-service restaurants. Moneris also announced an expanded strategic partnership with TouchBistro, a leading provider of restaurant management solutions, to introduce full integration with Moneris …

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J.D. Power 2025 Canada Credit Card Satisfaction Study Released

Debt Burden, Merchant Surcharges and Declining Financial Outlook Temper Credit Card Customer Satisfaction in Canada, J.D. Power Finds TORONTO, ON–Persistently high incidence of revolving debt and deteriorating financial health1 have started to affect the way credit cardholders in Canada use their cards. According to the J.D. Power 2025 Canada Credit …

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Making every dollar and holiday moment count: Holiday Marketing Research

TORONTO, ON–Canadian consumers are approaching the 2025 holiday season with a cautious mindset, planning significant cutbacks in spending and prioritizing value, according to a recent PwC Canada survey. This year’s PwC Canadian holiday outlook reveals a notable shift in consumer behaviour driven by rising costs and declining confidence, emphasizing making …

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Beyond Rewards: Yoo Financial Partners with Walnut to Introduce Tailored Insurance Benefits for its Canadian Cardholders

TORONTO, ON–Yoo Financial, a Canadian-based fintech, has partnered with Walnut, a leading North American provider of embedded insurance technology, for its lineup of Yoo Financial Mastercard credit cards. This partnership will deliver a suite of innovative insurance and protection benefits for Yoo Financial cardholders, helping reshape how Canadians think about …

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Mistplay Appoints Chief Data and AI Officer

MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …

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EQ Bank launches Business Banking designed to drive small business owners’ success in Canada

TORONTO, ON– EQ Bank launched its Business Banking platform, built to give Canadian small businesses an edge in how they manage their money. The nationwide2 launch, which includes the high-interest Business Account and Business GICs, delivers rewarding digital solutions to help business owners save time, earn more and stay focused …

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Environics Analytics, NielsenIQ Expand Agreement to Deliver Hyperlocal Retail Intelligence, Proof of Campaign Impact

Environics connects NIQ Precision Areas, Geo Audience, and Geo Lift data to its marketing analytics, activation and measurement suite bringing unmatched local targeting and campaign lift analysis for CPG manufacturers and retailers TORONTO, ON–Environics Analytics announced an expanded collaboration with NIQ, a global leader in consumer intelligence. The new agreement …

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A Personal & Professional Reflection of Immense Pride: Celebrating 25 Years of the Optimum Program

by Richard Schenker September 10, 2025–In 1997, I made one of the hardest but best decisions of my career. I left a high-profile loyalty marketing role with my first employer, the Hudson’s Bay Company, where I had very successfully built and grown the Bay’s first customer loyalty program, Bay Card …

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