GoFor Delivers Again, Winning Supply Chain Partner of the Year from The Home Depot Canada
TORONTO, ON–GoFor, a leading North American network for big & bulky last-mile delivery, has been named 2025 Supply Chain Partner of the Year by The Home Depot Canada. The award recognizes GoFor’s exceptional performance in large-item delivery and dedication to providing an outstanding customer experience, The recognition highlights GoFor’s role …
MAITREYI RAMAKRISHNAN TO BE THE FACE OF FABLE & MANE 2026 GLOBAL CAMPAIGN
WHERE ALL RITUALS BEGIN: FROM ANCIENT LANDS TO MODERN HANDS: Leading Haircare Brand Celebrates the Timeless Wisdom of Ayurveda MONTREAL, QC–Fable & Mane, the modern haircare brand rooted in ancient Ayurvedic wisdom, is excited to announce Canadian actress and activist Maitreyi Ramakrishnan as the face of its 2026 global campaign, “Where …
Past forward: The modern rethinking of marketing’s core
Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but McKinsey’s State of Marketing Europe 2026 report finds few CMOs are acting boldly This report is a collaborative effort by Aurélia Bettati, Jerome Königsfeld, Jesko Perrey, Kai Vollhardt, Thomas Bauer, Tjark Freundt, …
New Survey Finds 2026 Revenue Targets Are Outpacing Reality
Senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints NEW YORK, NY–A new survey of senior executives across North America and Europe reveals a growing disconnect between revenue ambition and execution capability, with many organizations planning 2026 growth targets that exceed what recent performance and operating models …
Seven tests for B2B growth
By Eric Bykowsky, Kate Siegel, and Wilson McCrory Growth is the most important driver of long-term shareholder returns and value creation. For the average industrial company, consistently growing 200 basis points faster than the market can increase its enterprise value to EBITDA multiple by two to three turns. There are …
Confessions of a CMO
A Study in Characteristics The most valuable conversations in marketing happen off the record—between peers, without press or pretense. That’s where candor lives. This project was born from a simple belief: no one needs another study about “what keeps CMOs up at night.” We need to listen to what CMOs …
VANCOUVER AQUARIUM LAUNCHES NEW PERMANENT EXHIBIT
VANCOUVER, BC–The Vancouver Aquarium is thrilled to announce the launch of a new permanent exhibit, Amazing Axolotls, opened on January 11. Amazing Axolotls! is a new gallery at the Vancouver Aquarium, expanding our existing axolotl exhibit into a larger, more immersive experience. This gallery celebrates one of the world’s most …
KITS Eyecare Appoints Angela MacInnis as Chief Marketing Officer
VANCOUVER, BC–Kits Eyecare Ltd. a leading vertically integrated eyecare provider, announced the appointment of Angela (Scardillo) MacInnis as Chief Marketing Officer, effective January 6, 2026. Angela joins KITS with more than 15 years of senior leadership experience at Best Buy Canada, including serving as Senior Vice President of Marketing, and …
The Loyalty Whisperers…Hospitality to Retailing
The Loyalty Whisperers by Marilyn Stewart & Geoffrey Bailey The loyalty landscape has changed. Transactional loyalty is being replaced by a deeper dynamic of decision-making. Our articles will explore how that deeper dynamic influences every category of customer loyalty. From hospitality to retailing Transactional loyalty alone can’t do the job. Emotional …
Award winning team of Canadian innovators bring their breakthrough loyalty process to market
Introducing The Loyalty Metric “Guests are assets, not transactions,” states Marilyn Stewart, Founder of a radical approach to building and retaining guest loyalty called The Loyalty Metric. Created by a team of contrarian loyalty specialists – including data scientists, statisticians, brand architects, writers and AI, The Loyalty Metric offers the …