The Loyalty Whisperers…Hospitality to Retailing
The Loyalty Whisperers by Marilyn Stewart & Geoffrey Bailey The loyalty landscape has changed. Transactional loyalty is being replaced by a deeper dynamic of decision-making. Our articles will explore how that deeper dynamic influences every category of customer loyalty. From hospitality to retailing Transactional loyalty alone can’t do the job. Emotional …
Award winning team of Canadian innovators bring their breakthrough loyalty process to market
Introducing The Loyalty Metric “Guests are assets, not transactions,” states Marilyn Stewart, Founder of a radical approach to building and retaining guest loyalty called The Loyalty Metric. Created by a team of contrarian loyalty specialists – including data scientists, statisticians, brand architects, writers and AI, The Loyalty Metric offers the …
Worldwide Partners Releases “Confessions of a CMO,” the First Global, Anonymous Study Revealing How CMOs are Evolving Under Pressure
DENVER, CO– Findings in Confessions of a CMO, a new global report by Worldwide Partners, challenge a common sentiment that the role of Chief Marketing Officer is diminishing. Through anonymous interviews with CMOs worldwide, Confessions of a CMO, a first-of-its-kind qualitative study commissioned by the world’s most collaborative agency network, …
Civilia announces the acquisition of Data Traffic, strengthens its position in the Canadian market
LONGUEUIL, QC–Civilia, a Quebec-based company renowned for its smart mobility technology solutions, announces the acquisition of Compilation Data Traffic, a firm with over 20 years of expertise in multimodal traffic surveys. Civilia is taking a new step forward by combining two complementary areas of expertise to better address mobility issues. …
New survey shows majority of Canadians and Americans think about data privacy before shopping with a company
Here are the questions customers are asking to help them spot companies they can trust with their data this holiday shopping season TORONTO, ON–This holiday season, while shoppers search for the perfect gifts and best deals, they’re also navigating countless requests for their personal information. An email address for the …
Spendsafe launches Full-Service Financial Education Platform for Youth Backed by Mastercard in Canada
TORONTO, ON–Spendsafe Mastercard® Reloadable Prepaid Card, officially launches in collaboration with Berkeley Payments and Peoples Trust Company, part of Peoples Group. Together, they are delivering a comprehensive financial literacy solution designed exclusively for children and teens aged 6 to 18. Spendsafe is setting a new standard in youth-focused financial services …
Clarins launches its mobile app to elevate its customer relationship, in partnership with Merkle
PARIS, FR–Clarins, the iconic family-owned global cosmetics group has launched its mobile app in partnership with long-standing digital partner Merkle, marking a new step forward in its direct-to-consumer acceleration. Following a highly successful pilot in the UK, the app is now available in the United States, Canada and Australia, with …
SCALE AI Announces New Investments to Accelerate AI Adoption Across British Columbia
VANCOUVER, BC–SCALE AI, Canada’s artificial intelligence (AI) cluster, announced new investments supporting applied AI projects in British Columbia, part of a broad national effort unveiled yesterday by SCALE AI and Evan Solomon, Minister of Artificial Intelligence and Digital Innovation. In British Columbia, SCALE AI is supporting a new applied AI …
Coalition of Canada’s credit unions extends exclusive partnership with Collabria Financial through 2030
The extension reinforces Collabria’s position as the preferred credit card provider for Canadian credit unions VANCOUVER, BC and CALGARY, AB–Central 1 and Collabria Financial announced that the National Credit Card Program (NCCP), a coalition of more than 160 Canadian credit unions, has approved a three-year extension to its existing five-year …
NLI Solutions, One Mint Club Announce Strategic Partnership to Launch a Next-Generation AI-Powered Rewards Ecosystem
TORONTO, ON–NLI Solutions, a leader in digital catalogue infrastructure and enterprise fulfillment, and One Mint Club, an AI-powered loyalty, analytics, and customer engagement platform, today announced a transformative strategic partnership to deliver one of the most advanced and scalable rewards ecosystems in North America. The collaboration combines NLI’s deep operational …