H.I.G. Forms New Creator Economy Company Waveborn
New creator economy investment platform combines talent management, brand relationships, content production, and creator monetization. Platform to expand through strategic acquisitions, leveraging H.I.G.’s strong M&A and operational experience BOSTON, MA–H.I.G. Small-Cap & Growth, the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private capital firm with $76 …
Clutch Selects Courage as Creative Agency of Record
The agency will help fuel the next stage of growth for Canada’s fastest growing online used car retailer TORONTO, ON–Courage has been named creative agency of record for Clutch, Canada’s fasting growing online used car retailer, following a competitive review. The partnership will see Courage lead creative strategy and brand …
Mastercard’s holiday shopper snapshot finds Canadians are redefining holiday value
New Mastercard research shows how Canadians are creating value through rewards, vintage gifting and AI while prioritizing trust, control and meaningful experiences TORONTO, ON–With 91 percent of Canadians planning to maintain or increase their focus on budgeting, shoppers are heading into the holidays feeling resourceful and finding new ways to …
Unbounce Launches New AI-powered Landing Page Builder Built on 2.5 Billion Conversions
VANCOUVER, BC–Unbounce has announced the launch of a new AI-powered landing page builder that gives marketers three ways to create a landing page, either by prompting Unbounce AI, customizing a template or building from a blank page. In a market increasingly crowded with general-purpose AI creation tools, Unbounce is bringing …
Why gift cards are key for client and employee retention Fundstream, a Canadian leader in gift card sourcing and distribution, services Canada’s loyalty and rewards industry
(Sponsored Content) By Anna Cabrera, Post Media Content Works Businesses and organizations in Canada are increasingly using gift cards for a variety of use cases, including customer loyalty and rewards, employee recognition and incentives, social assistance, payment disbursements, corporate perks and more. For the recipient, receiving a gift card creates …
LoyauT 2026: The Restaurant Industry Tops Canada’s Loyalty Programs
Salvatoré surprises Québec by jumping straight to the top spot, while Canadians appear to be reaching a plateau in their use of loyalty programs MONTRÉAL, QC–Are loyalty programs becoming a restaurant industry phenomenon? That’s what the LoyauT 2026 rankings suggest–a study conducted by adviso in partnership with Ad Hoc Research, …
Bond acquires JAM CRM, one of North America’s largest independent CRM agencies
Bond’s second CRM acquisition in a year expands its push to put customer relationships at the center of growth TORONTO, ON–Bond, the customer intelligence-driven engagement company, has acquired JAM CRM, one of North America’s largest independent CRM agencies. The acquisition reflects a simple belief: the customer relationship is the center …
Digital Transformation Is Not the Outcome. What’s your Digital Plan?
By David Battersby In my role as VP of Sales at AIIM, I regularly sit down with senior decision-makers from some of Canada’s leading financial institutions, along with insurance executives across North America. The conversations often begin with digital transformation. How do we move more customers to digital delivery? How …
Booking.com Reveals Nine Travel Predictions for 2027
AMSTERDAM, ND–Booking.com’s Travel Predictions for 2027 forecast that Canadian travellers will take things beyond the traditional itinerary. Between lower appetites and higher sobriety culture, couples using long hikes to have difficult conversations, paranormal encounters, and more, travel will be going off-script. This year, as Booking.com marks 30 years of industry …
Destination Canada, Air Canada, Lufthansa Group Launch New Strategic Marketing Partnership in India
Strategic collaboration unites the Canada brand with leading global airline networks to reach target travellers in South India, turn inspiration into bookings, and drive export diversification for Canada VANCOUVER, BC–Destination Canada, Air Canada, and Lufthansa Group announce a joint pilot aimed at attracting target travellers from South India to Canada. …