Why RBC Avion Partnership with Canadian Tire is A Game-Changer for Canadian Loyalty Programs
RBC Avion Partners with Canadian Tire: A Game-Changer for Canadian Loyalty Programs By Richard Schenker In an exciting development for the Canadian banking, retail and rewards landscape, RBC Avion has announced a strategic partnership with Canadian Tire, a collaboration that brings together two very influential players in the Canadian market. …
RBC, Canadian Tire Corporation announce strategic loyalty partnership
Loyalty partnership expands rewards, enhancing value for millions of Canadians TORONTO, ON–Royal Bank of Canada and Canadian Tire Corporation have formed a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards. This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit …
Environics Analytics’ ENVISION platform embraces Esri’s ArcGIS Enterprise on Kubernetes for scalable growth
Users of EA’s market intelligence platform benefit from improved system scalability and stability, as well as more rapid releases and upgrades TORONTO — Environics Analytics (EA), Canada’s leading marketing and analytics services company, has implemented Esri’s ArcGIS Enterprise on Kubernetes to help scale its ENVISION platform. Increasing demand for the …
New Schulich Research Reveals How Digital Platforms Build Trust in Times of Crisis
TORONTO, ON – New research from York University’s Schulich School of Business reveals how online platforms can foster trust among strangers during periods of heightened uncertainty, such as the COVID-19 pandemic. The research, titled “Building Bridges in the Digital Age: How Online Platforms Foster Trust During a Crisis”, is slated …
It’s Time for the Retail Pet Sector to Add More Bite Into Their Customer Loyalty Programs
By Richard Schenker As a former dog owner (our late dog, Koby, pictured), I can attest firsthand that pets are often seen as the epitome of loyalty, offering unconditional love and companionship without asking for anything in return. Whether it’s a dog waiting at the door after a long day …
The QSR Contest Wars Are Heating Up This Winter in Canada
By Richard Schenker A couple of weeks ago, Tim Horton’s, Canada’s iconic coffee chain, announced the latest iteration of Roll Up to Win, which will run from February 24th to March 23rd. Following the brand’s 60th anniversary, during which they brought back a variety of nostalgic baked goods, Tim Horton’s …
It’s high time for the Consumer Packaged Goods Industry to finally, fully embrace Consumer Loyalty Programs
By Richard Schenker The consumer packaged goods (CPG) industry, traditionally known for its vast scale, global reach, and ubiquity in everyday consumers’ lives, has been a late adopter of formal consumer loyalty program strategies. While sectors such as retail, financial services, and travel & hospitality have all operated, marketed, and …
Pet Valu Strengthens Your Rewards Loyalty Program with Addition of Royal Canin
First Canadian retailer to offer Royal Canin in a frequent buyer program MARKHAM, ON–Pet Valu, the leading Canadian specialty retailer of pet food and pet-related supplies, has announced that Royal Canin, one of the most recognized premium pet food brands in Canada, has joined the Company’s popular Your Rewards loyalty …
Hyper-Personalization Trend Highlights the Critical Nature of Unparalleled Accuracy in Mail Manufacturing
By Carlo Chatman In the high-stakes world of mass mail manufacturing, the cost of printing errors can be significant. Not only is mail manufactured at extremely high speeds, but the range of high-value personalization features utilized today to increase response rates makes matching variable printed materials, envelopes, and attached cards …
No More Labels: High-Speed, Direct-to-Packaging Printing Comes of Age
High Speed Inkjet Printers Eliminate the Need for Adhesive Labels by Printing Tracking Codes, Special Offers, and Other Promotional Messages Directly on Secondary Packaging by Carlo Chatman Businesses that heavily rely on corrugated boxes or bags as secondary packaging, including e-commerce sellers, retailers, and manufacturing companies, have been actively seeking …