By Claude Galipeau, Country Manager, Yahoo Canada
At Yahoo, we’re focused on building a strong portfolio of solutions to help advertisers connect and engage with consumers through the combination of data and technology. Over the past year, we’ve made significant investments in product development, and this week at Advertising Week New York, Prashant Fuloria, our Senior Vice President of Advertising Products, shared new updates to Yahoo’s advertising technology portfolio that bring together the strengths of Yahoo, BrightRoll and Flurry, many of which will be available to our clients and partners in Canada.
BrightRoll: Yahoo has unified all of its programmatic advertising technology under the BrightRoll brand, offering a suite of media-agnostic tools to help advertisers, publishers and partners connect with consumers across ad formats and devices. Today, we’re introducing:
- The BrightRoll DSP, driving efficient programmatic buying for video, display and native advertising, leveraging exclusive access to Yahoo data and unique insights from one billion people and 165 billion daily data events to target the right audience.
- The BrightRoll Exchange, seamlessly connecting buyers and sellers of high-quality video and display inventory, including Yahoo properties and other premium publishers. The exchange is integrated with 100 DSPs and enables access to thousands of sites and apps via RTB, private marketplaces and programmatic direct.
We’re thrilled to share these updates at Advertising Week in New York. For details on where Yahoo speakers will be this week, check out our Tumblr post here, and follow @YahooAds for updates from our speakers and more.
To learn about Yahoo’s programmatic advertising technology offerings, visit www.brightroll.com.