Tims Rewards gives guests a free coffee, tea or baked good after every seventh visit

The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards.

With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot tea (any size) or baked good (except for Timbits and bagels) after every seventh visit*.

Tims Rewards is straightforward:

Customers visit any eligible Tim Hortons restaurant in Canada to receive a reusable loyalty card or download Tims Rewards to a digital wallet on an iPhone or android device and use it the same way as you would use a reusable loyalty card.

They can also download the updated Tim Hortons mobile app, which allows them to track status, scan for rewards and order directly through the app where they currently earn visits and redeem rewards.

“Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us to say thank you,” says Alex Macedo, President, Tim Hortons. “We heard from our guests that a new rewards program had to be easy to use and redeem, that’s why we offer both a reusable card and a digital friendly app.”

Guests can register their card at www.timhortons.com/rewards or through the app to keep track of visit count and their balance. For a limited time only, once you register you will also receive a free reward following your first purchase greater than $1.50.

In the coming months, Tim Hortons will also be unveiling new personalized mobile offers and discounts.

*A visit is a purchase of 50 cents or more and must be a least thirty minutes after the previous visit. The Tims Rewards card must be presented and scanned before paying.

Tim Hortons is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world.

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