Offers Canadians More Rewards Than Ever

TORONTO–Indigo, the world’s first Cultural Department Store® for booklovers, today announced its new membership program, plum® PLUS, launching nationally this week. plum PLUS rewards customers with an immediate discount on eligible products and the ability to earn points on almost every dollar spent at over 200 Indigo, Chapters, Indigospirit and Coles stores across Canada, as well as at The program, which has an annual membership fee of $39 + tax, also offers customers special access to events and experiences, as well as unique rewards and benefits, including free shipping every day.

“We first tested plum PLUS in early 2019 in Edmonton and Ottawa, and then rolled out the pilot to Manitoba and British Columbia this summer. The response from customers was extremely positive and sign-ups far exceeded our expectations. We are delighted to be rolling the program out to the rest of the country this week,” said Samantha Taylor, Chief Marketing Officer at Indigo.

Taylor continued, “The loyalty landscape has evolved significantly over the past five years and plum PLUS was designed with feedback from our customers about what they most wanted out of a membership program. At the core, plum PLUS is about engaging and connecting with our customers in a truly meaningful way.”

plum PLUS will run alongside plum rewards, Indigo’s free points-based loyalty program, so that customers have the flexibility to choose the right membership tier for them. plum PLUS has combined the benefits of a point-based program with a discount, offering both immediate and long-term rewards.

When customers sign up for plum PLUS, they will be eligible to receive the following benefits in-store and online:

> Save an extra 10% on almost everything at over 200 Indigo, Chapters, Indigospirit and Coles stores across the country, as well as indigo.cai.
> Earn 5 plum points on almost every dollar spent. Customers can redeem these plum points for instant savingsii.
> Enjoy free shipping from every day, with no minimum purchase necessaryiii.
> Plus, plum PLUS members will have VIP access to promotions and exclusive events.

To celebrate the launch, when existing plum rewards members or new customers sign up for plum PLUS, they’ll receive a $10 Promo Bonus Card to be used at, now through December 31, 2019iv.

Indigo is the world’s first Cultural Department Store – a physical and digital meeting place inspired by and filled with books, music, art, ideas, beautifully designed lifestyle products and the creative people who make our experience happen. Indigo believes in real books, in living life fully and generously, in being kind to each other and that stories – big and little – connect us.

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