Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion
Global ad-spend forecasts for 2019 have slipped to 3.6% globally, while Canadian forecasts are on the rise at 5.3% Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020; Digital continues to power ad spend growth globally and is forecast to grow 11.5% in 2019, …
Research That Doesn’t Sit On The Shelf
Using consumer insights to market shopping centres By Emily Anderson Think back to the shopping centres you experienced as a kid. Chances are those centres look much different today. Storefronts have changed, the video arcades have vanished, and clean, bright modern walkways have replaced the dark earth-tone hallways. Today, stores …
Insights Association comes to Canada
Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …
First-of-its-kind technology created to help brands understand full impact of campaigns
World’s first cross-media measurement tool for informing a brand’s overall marketing effectiveness TORONTO–Now in market is Mass Minority’s Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of campaign’ effectiveness across a brand’s whole ecosystem in near real time. With this information, …
Survey: 85 Per Cent of Creative Managers in Canada Say Their Companies Are Transparent About Pay
Increased productivity is the biggest benefit, according to employers Most advertising and marketing managers feel comfortable sharing salary information with colleagues and contacts outside their organization Companies and employees in the Canadian creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than …
Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1
Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …
Half of U.S. Shoppers Abandon the Retailer After Experiencing Credit Card Fraud–Survey
48 Percent of Households with an Annual Income of $1 Million or More Admit to Reporting Legitimate Purchases as Fraudulent Riskified, the leading solution for eCommerce fraud prevention and revenue capture, today released its first annual Shopping and Fraud Behavior Report of US consumers, which details the findings from a …
Majority of Canadian consumers buying from companies that take a stand on issues they care about, ditching those that don’t, Accenture study finds
‘Purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness TORONTO–Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new …
Cannvas.me Platform, Partners to Collect Data Examining Cannabis Industry, Its Consumers
Strategic Partnership Network Central to Collection of Data Points TORONTO–Cannvas MedTech Inc. , a leading digital cannabis educator and business technology company continues toward a goal of becoming the leading social and census data collection agency of the cannabis industry. With over one million cannabis consumer data points collected since …
New research reveals significant disconnect between what’s needed to achieve consumer attention and the actual evidence
AcuityAds Comprehensive Study on the State of Audience Attention to Digital Advertising Has Surprises TORONTO–AcuityAds, a technology leader that provides targeted digital media solutions by leveraging its proprietary Artificial Intelligence (AI) technology to enable advertisers to connect intelligently with audiences across digital advertising campaigns, today announced the release of a …