VANCOUVER, BC–Hapbee Technologies, Inc. , a wearable, wellness technology company, announced the appointment of two experienced technology executives: Eric Brassard as Chief Revenue Officer and Yannick Desjardins as Chief Technology Officer.
Eric Brassard joins Hapbee as Chief Revenue Officer, where he will oversee marketing, data, strategy and growth. A proven leader in scaling disruptive tech for consumer-facing companies, Brassard brings more than 20 years of expertise in database marketing, customer analytics and artificial intelligence systems to the role. His extensive background includes senior management and C-Suite roles at Saks Fifth Avenue, Microcell, Bell Aliant, Rogers, Avon, Reader’s Digest, Fido and others.
Hapbee’s new Chief Technology Officer, Yannick Desjardins, will be responsible for leading engineering, technology and systems architecture at the company. An industry leader in building scalable architecture in systems and hardware. Desjardins brings a nearly 30-year proven track record of supporting commercial products for world-class technology organizations. His impressive career has included product and technology leadership positions at AirBnB, bciti, PIICCO and numerous others.
The addition of Brassard and Desjardins to the Hapbee team marks a continuation of progress for the company, which welcomed new Chief Executive Officer Yona Shtern in June 2021. All three executives will be based in Montreal.
“The opportunity to add two accomplished leaders like Eric and Yannick to the Hapbee team is indicative of the momentum that is pushing our company forward,” said Shtern. “Hapbee is an ambitious organization with a unique, cutting-edge product. In order to innovate and grow, we are adding visionaries with proven track records for scaling disruptive, consumer-facing technologies like ours. These world-class executives will be a catalyst for accelerating the success and strategic expansion of the company.”
Hapbee, described by users as “a stroke of genius” and “revolutionary,” recently released its eighth and latest signal, Boost, which provides users with a caffeine-free and calorie-free energy boost whenever they need it. It also marked major milestones, including a 16% month-over-month increase in active user base in June 2021 and reaching a cumulative one million hours of usage.
Hapbee is a wearable magnetic field technology company that aims to help people choose how they feel. Powered by EMulate Therapeutics’ patented ultra-low radio frequency energy (ulRFE®) technology, Hapbee delivers low-power electromagnetic signals designed to produce sensations such as Happy, Alert, Focus, Relax, Boost and others.