Disruptive TechnologyLocation-based MarketingMobile Marketing

Your location says a lot about you

How EQ Works is using location data to extrapolate customer profiles Marketing based on a person’s location is not a new phenomenon. This has been a popular tactic for about as long as the marketing profession has been around. Fifty years ago, advertisers placing an ad in the New York …

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Industry NewsLocation-based Marketing

Digital Map Products acquires DMTI Spatial

Acquisition of Canada’s market leader in location-based information and data quality expands DMP’s North American footprint Irvine, CA — Digital Map Products, Inc. has acquired DMTI Spatial from Neopost Canada. DMTI offers a suite of location-based intelligence solutions, including CanMap and LocationHub, powered by a proprietary database that is continuously updated via more …

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Data AnalyticsIndustry NewsLocation-based Marketing

Environics Analytics Acquires RSI Research Solutions

TORONTO — Environics Analytics (EA) announced today that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Under terms of the agreement, RSI’s expertise in location analytics and market insight, along with its software applications, will be integrated into EA’s offerings. The two organizations’ combined capabilities …

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Industry NewsLocation-based Marketing

JUICE Mobile, Factual extend partnership to launch Guaranteed Customer Targeting

Through this partnership, brands can now access industry leading behavioral location data in premium publisher Apps with JUICE Mobile’s Programmatic Direct platform – Nectar CANNES, France — JUICE Mobile is proud to announce its partnership expansion with Factual. Guaranteed Customer Targeting enables brands to target their customers deterministically, leveraging real-world behavioral data with …

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Industry NewsLocation-based MarketingMobile MarketingRetail

Swirl, AccuWeather partnership brings real-time weather targeting to indoor mobile location marketing

Industry’s first integration of weather and indoor location data, announced at the Mobile Marketing Association Leadership Forum, enables retailers and brands to drive the highest in-aisle contextual relevance in mobile NEW YORK — Swirl Networks, Inc. and AccuWeather today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting …

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Location-based MarketingMobile Marketing

What is mobile direct marketing?

Q&A with Dilshan Kathriarachchi, chief technology officer at EQ Works Age has never been a limiting factor for Dilshan Kathriarachchi. He has assembled his life and career around emerging mobile technology, specifically when it comes to marketing. By the age of 15, he became an instrumental part of the roll-out …

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Data AnalyticsIndustry NewsLocation-based Marketing

Environics Analytics launches mobile analytics services

New data and analytics capture consumer travel patterns—any time, any day, anywhere Toronto — Environics Analytics (EA) today announced a new offering in its products and services portfolio: mobile analytics services, with capabilities designed especially to support marketing and real estate decision making. Combining best practices in processing spatial data …

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Location-based MarketingTargeting and Acquisition

Getting beyond “good enough”: Igniting the power of location for marketing relevance

For several years, Big Data has been touted for its potential to transform nearly every function within the enterprise, including marketing; however, for that transformation to take place the potential of data must be converted into data intelligence—i.e. actionable insights that propel the business forward. For marketers, location data is …

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Data AnalyticsIndustry NewsLocation-based MarketingUncategorized

uberall and Yelp announce partnership to help local businesses grow using the Location Marketing Cloud

BERLIN — uberall has announced a new partnership with Yelp at the Local Search Association’s annual conference in San Diego. The companies hope the partnership will strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their stores. uberall empowers businesses to control all of their …

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