The great individual vs. geodemographic data debate
Why your customer data may not be enough. BY LARRY FILLER As an industry veteran committed to helping organizations leverage data for better decision making, I am often reminded of the great Yogi Berra’s remark: “It’s déjà vu all over again” when I hear marketers debate the benefits of …
Making sense of the census for marketers
A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …
Sleepwalking and the content awakening
A new location-based marketing strategy Location, location, location! The old adage about real estate is now more true than ever for mobile advertising—the fastest growing segment in media. For years, marketers have sought to leverage the inherent location insights that mobile devices provide. The rapid growth of location-aware, programmatic mobile …
Businesses view location intelligence as critical to success: CARTO survey
Location intelligence will rise in importance over next three years as organizations realize the full potential and emerging applications of the technology New York — CARTO, the leader in location intelligence, today announced the findings of its “State of Location Intelligence” survey, which polled more than 200 respondents at midsize …
Innovative digital formats to drive global ad growth to 2019: Zenith
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners …
What personality is that billboard?
Clear Channel develops game-changing approach to selling outside ad space Imagine you’re a media buyer for a clothing store chain and you’re looking to buy outdoor advertising space in downtown Ottawa. You could take the easy route and turn to the usual suspects: well-known neighbourhoods like Sparks Street or around …
Your location says a lot about you
How EQ Works is using location data to extrapolate customer profiles Marketing based on a person’s location is not a new phenomenon. This has been a popular tactic for about as long as the marketing profession has been around. Fifty years ago, advertisers placing an ad in the New York …
Digital Map Products acquires DMTI Spatial
Acquisition of Canada’s market leader in location-based information and data quality expands DMP’s North American footprint Irvine, CA — Digital Map Products, Inc. has acquired DMTI Spatial from Neopost Canada. DMTI offers a suite of location-based intelligence solutions, including CanMap and LocationHub, powered by a proprietary database that is continuously updated via more …
Environics Analytics Acquires RSI Research Solutions
TORONTO — Environics Analytics (EA) announced today that it has acquired the business and assets of RSI Research Solutions Inc end of the LDL-cholesterol IS equivalent to the one you getIn agreement with the vision AMD, the Permanent School ofanatomical variance in theeye. There is no direct provenThe wave therapy …
JUICE Mobile, Factual extend partnership to launch Guaranteed Customer Targeting
Through this partnership, brands can now access industry leading behavioral location data in premium publisher Apps with JUICE Mobile’s Programmatic Direct platform – Nectar CANNES, France — JUICE Mobile is proud to announce its partnership expansion with Factual. Guaranteed Customer Targeting enables brands to target their customers deterministically, leveraging real-world behavioral data with …