Talking Points
Chipotle Rewards means real food becomes real free real fast. Chipotle Mexican Grill officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle’s efforts to make the brand more accessible and to strengthen the relationship with its Canadian community. Chipotle implemented its U.S. loyalty …
All-In-One Marketing Platform Approach Failing To Build Customer Trust
By Tom Fricano Over the past two years, we have experienced a significant shift to online commerce. Not only are these voluminous transactions regulated by privacy laws such as GDPR and CCPA, businesses are also receiving customer backlash related to poor customer experiences. This transformation of interacting with customers online …
Marketing Accountability
An Interview with Neil Bendle, Associate Professor of Marketing, University of Georgia, and Chair of the Marketing Accountability Standards Board By Stephen Shaw They are two solitudes — operating in isolated siloes, regularly clashing with one another, insistent on their point of view. So why do finance and marketing …
Customer Data Platforms and Why You Need One
By Fiona Hillard Chapter 1: What is CDP? We’ve all experienced it at one time or another – that moment when you took a chance on Spotify’s Discover Weekly playlist, or Amazon’s product recommendations, and they completely knocked it out of the park with their picks for you. Let’s hear …
Six Reasons the Metaverse is Here to Stay
A McKinsey View There’s ample skepticism right now from people who think the metaverse is just a flash in the pan. That’s also what some people thought about the internet during the 1990s. But then, as now, one thing was clear: although we didn’t know which companies would shape this …