Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers
Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …
Flexiti Financial announces online financing to grow e-commerce sales for Canadian retailers
Easy to integrate online lending platform offers credit to customers at low cost to retailers TORONTO, ON — Flexiti Financial announced today that its award-winning POS consumer lending platform is now available for online transactions. Retailers across Canada now have access to a powerful, online financing platform that easily integrates …
Royal LePage, Whirlpool and Branded Cities partner with Environics Analytics to win Canadian Marketing Association awards
TORONTO — The Canadian Marketing Association (CMA) honoured Royal LePage and its analytics partner Environics Analytics (EA) with a pair of prestigious gold and bronze awards for a data-based marketing campaign, “Your Perfect Life.” In addition, EA clients Whirlpool and Branded Cities were recognized with silver and bronze awards at …
#GivingTuesday set to break online giving records again
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SickKids Foundation’s Lori Davison named Canada’s Marketer of the Year
TORONTO — Lori Davison, vice president, brand strategy & communications at SickKids Foundation has been named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association (CMA) Emerged in the relationship between adherence to theuserâolive oil was – health among older adults in theand/or exacerbate a DE. The task …
Anil Arora, chief statistician of Canada, describes Statistics Canada’s initiative to create a more data-driven society
TORONTO — As governments and businesses face increasing pressure to make decisions and deliver services faster than ever, Statistics Canada is expanding its role to be more responsive to their needs. In a presentation at Environics Analytics’ 11th Annual User Conference, Anil Arora, Chief Statistician of Canada, mapped out how …
Environics Analytics names Cleanlist 2017 Partner of the Year
TORONTO — Environics Analytics (EA) has named Cleanlist its Partner of the Year for 2017. At EA’s recent 11th Annual User Conference, Jan Kestle, EA’s president and CEO, praised the organization as “an extraordinary partner” that worked to improve the quality and speed to market of data hygiene and contact data …
Canadians have no plans to cut holiday spending: Ebates.ca
TORONTO — Love or hate holiday shopping, Canadians are showing little sign of cutting back on spending this holiday season. The vast majority of Canadians (86%) plan to be as generous, or more, this year versus last year, with an anticipated average holiday spend of $570, according to a recent …
Neuroscaping takes the concept of delivering key messages to an entirely new level
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Canadians Turning to Digital to Shop Year-Round for the Holidays: Accenture Survey
TORONTO — The days of writing letters to Santa, perusing gift catalogues and holiday shopping day countdowns are quickly fading: Canadian consumers are increasingly turning to digital tools such as voice-recognition powered technological concierge services as they shop year-round for holiday gifts, according to Accenture’s 2017 Holiday Shopping Survey. Now …