Air Miles expands partnership with Samsung Pay for points
Mobile wallet usage in Canada continues to rise, spurring points deal with Air Miles The AIR MILES Reward Program and Samsung Canada announced today two new offers that give AIR MILES Collectors the ability to get more Miles while completing everyday purchases. For a limited time, Collectors will get Miles …
Joint bid under new corporation targets Aeroplan loyalty business for $250 million in cash
TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation, on behalf of a corporation to be formed, have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of Aeroplan points liability at March 31, 2018) for $250 million …
Rewards leveraged to encourage healthier living
TORONTO–Today Carrot Rewards announced that Canadians can now earn RBC Rewards points when they invest in their wellness by learning how to live healthier, and by achieving daily step goals with the Carrot Rewards app. “Joining hands with one of our country’s largest banks provides us with a terrific opportunity …
Westjet, RBC form new loyalty program called Ampli
TORONTO–RBC and WestJet announced today they are creating Ampli, a next generation loyalty platform that will deliver unparalleled value to consumers through amplified earning power on a simple and convenient digital solution. Open to all Canadians, Ampli will provide members with merchant offers, flexible rewards and exclusive bonuses. In addition, …
In loyalty programs, Canadians happiest with small rewards over big dreams
TORONTO–When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today. According to the Argyle Public Relationships Index™, the annual study by Leger Research and Argyle …
Loblaw Companies, Imperial team up on points
BRAMPTON–Loblaw Companies Limited and Imperial are teaming up to allow PC Optimum members to earn points at more than 1,800 Esso stations on eligible fuel purchases, convenience store products and car wash services. The PC Optimum program is already available at Mobil stations. “We introduced the PC Optimum program to …
Loblaw works with Eagle Eye to power the PC Optimum program
New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …
Four ways online retailers can inspire loyalty
Despite Amazon increasing its Canadian presence, half of all Canadian e-commerce happens from retailers outside the country. Smartphones have made it so that consumers are always connected and their access to products is unrestricted. As a result, consumer expectations have evolved. Consumers now expect more from the brands they engage …
How social media can foster loyalty
It has been estimated that the average person spends nearly two hours on social media every day. If you want to find and relate to customers, social media is where you should be. If you want to announce an update or promote a product or service, it is where you …
The Loyalty Trap
Ever since reward programs first became popular over fifty years ago, marketers have been trapped into thinking that customer loyalty can be bought. But customers today are looking for more than just rewards—they want to be treated honestly and fairly. She jokingly refers to it as her “hobby.” Every …