Developing a thoughtful and realistic next-best-action strategy

Why knowing your customer starts with analytics and a well articulated next-best action strategy   In a world of increasingly high consumer expectations, customers want to be known as individuals with distinct preferences, not just a member of a segment. The digital world is challenging marketers to consistently understand and …

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Aeroplan members now earn miles with Toyota Canada

PRESS RELEASE: Montreal, January 5, 2016 – Aeroplan today announced that members can start earning miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. As part of its new partnership with Toyota Canada Inc. (TCI), Aeroplan Members can earn the following: Purchase/Lease –Members will …

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How Home Hardware is building customer loyalty through relevancy, one customer at a time

  In the quest to retain customers, many retailers across Canada have created their own or joined existing loyalty programs. Rewarding customers for their loyalty and leveraging the data that’s collected as part of these interactions as a means to build real relationships with customers has gained a lot of …

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Bob Macdonald appointed to Loyalty360 Board of Advisors

Bond Brand Loyalty President and CEO Bob Macdonald builds on his commitment to the industry in joining the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association. Bond Brand Loyalty, North America’s leading brand loyalty agency, is a proud member of the association and a sponsor of Loyalty360’s Engagement …

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Aeroplan and Toyota Canada Inc. announce new partnership

Aeroplan has announced it has entered into a national multi-year partnership with Toyota Canada Inc., (TCI). In the coming months, this strategic alliance will enable Aeroplan Members to earn miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. “We’re excited to partner with Toyota Canada …

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Aeroplan and Cossette: Behind your plan

Aeroplan, Canada’s premier coalition loyalty program, has launched a new national integrated mass media campaign, bringing to life its new brand positioning—the result of a thorough process that began with extensive consumer research. Created by Cossette for Aeroplan, the campaign is based on the notion of Aeroplan as a trusted …

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Aimia releases latest Loyalty Lens Report

The Data Exchange Economy: Consumers willing to share personal data for a fair return But global report from Aimia shows businesses worldwide are failing to deliver on this exchange Eight in 10 (80%) consumers around the world are willing to share key pieces of personal information with brands.  Yet businesses …

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It’s a great time to be a marketer: thoughts on the C2MTL Conference

It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …

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Making business personal: using data to become a customer centric organization

Retail life used to be a lot simpler and being personal was a natural part of doing business.  Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …

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