Loyalty

MONTREAL, QC–Air Canada has transformed its Aeroplan loyalty program, with more new features in the wings. Aeroplan miles are now never-expire “Aeroplan points,” with prior balances honoured on a one-to-one basis. Existing Aeroplan accounts and membership numbers have automatically moved to the new program. Exciting welcome bonuses are also available …

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …

Offers Canadians More Rewards Than Ever TORONTO–Indigo, the world’s first Cultural Department Store® for booklovers, today announced its new membership program, plum® PLUS, launching nationally this week. plum PLUS rewards customers with an immediate discount on eligible products and the ability to earn points on almost every dollar spent at …

VANCOUVER–Datable Technology Corp, whose core product, PLATFORM3, is an integrated suite of digital marketing applications sold as Software-as-a-Service (SaaS), has signed five license agreements to provide its loyalty and rewards solution to leading consumer brands. Four of these programs are expected to be completed in 2019. These agreements will generate …

“Free” loyalty rewards could have hidden costs, agency warns OTTAWA–Loyalty programs offer points that can be redeem for discounts, gift cards, merchandise and travel. Generally, the more a consumer spends, the more rewards they get. They’re designed to attract new customers, retain existing customers and entice people to spend more. …

MONTREAL–FNC Capital, a Montreal-based consulting firm specializing in mergers and acquisitions, today announced that it has formed a five-year rolling exclusive partnership agreement worth $5 Million with leading local artificial intelligence company Stradigi AI, to create and deliver artificial intelligence products via its recently launched proprietary AI platform, Kepler. As …

Étienne Boulay and Maïka Desnoyers become the newest Quebec ambassadors for the AIR MILES Reward Program MONTREAL–The AIR MILES Reward Program revealed a collaboration with Quebec-based celebrities, Étienne Boulay and Maïka Desnoyers. Widely recognized from Etienne’s football career, and their regular appearances hosting a variety of local TV shows, the …

New, highly qualified independent director nominated; significant reduction in Board size as part of ongoing Board renewal Loyalty and travel-focused consolidator Aimia Inc. intends to file and mail in the coming days its management information circular in connection with the upcoming Annual General Meeting of Shareholders to be held on …

Collectors can now use Cash Miles for LCBO eVouchers and get rewarded directly from their mobile device TORONTO–The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use …

Could Unlock Billions in Spend by Bringing Experience up to Par with Expectations; Rewards only account for 25% of what drives loyalty member satisfaction; Top programs announced; Leaders adopt experience differentiators Global customer experience marketing, management and measurement company, Bond Brand Loyalty, in partnership with Visa, released its 9th Annual Loyalty …