Mobile wallet usage in Canada continues to rise, spurring points deal with Air Miles

The AIR MILES Reward Program and Samsung Canada announced today two new offers that give AIR MILES Collectors the ability to get more Miles while completing everyday purchases. For a limited time, Collectors will get Miles when they use their AIR MILES Card via Samsung Pay.

The details of the offers are as follows:

Effective July 30, 2018 to December 31, 2018, Collectors can get:

> 50 Miles for linking their AIR MILES Collector Number to their Samsung Account
> 5 Miles when they use their AIR MILES Card in Samsung Pay at AIR MILES Partners (limit of 5 times and 25 Miles per week)

These new offers from the AIR MILES Reward Program and Samsung Canada enable Canadians to be rewarded while engaging in the latest digital wallet experience. According to the 2017 Canadian Payment Method and Trends Report, online transfers inclusive of e-wallet transactions are the fastest growing payment segment, growing by an average annual growth rate of 44 per cent.

Since 2017, Samsung Canada has been the exclusive handset brand offered within the AIR MILES Rewards Catalogue, enabling Collectors to use their Miles to get the latest Samsung handsets.

“At AIR MILES, we are focused on current market trends and evolving the way our Collectors engage with Partners to get Miles,” said Blair Cameron, President, The AIR MILES Reward Program. “The addition of Samsung Pay is a new and innovative way that our Collectors can participate in the Program. We’re thrilled to be partnering with Samsung on this new opportunity.”

“We’re excited to be working with AIR MILES to bring Samsung Pay to more consumers in Canada,” said Paul Brannen, COO and Executive Vice President of Samsung Electronics Canada. “With Samsung Pay, Canadians can use their smartphones for a variety of different payments and will always have the card they need.”

The AIR MILES Reward Program has nearly 11 million active collector accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Partners across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure and Sports, just for having an AIR MILES Card.

Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. In 2017, Samsung was ranked No. 6 in Interbrand’s “Best Global Brands” list and named one of the Top 10 Most Influential Brands in Canada, based on a study by Ipsos Canada. Dedicated to helping make a difference in the lives of Canadians, Samsung’s award-winning Hope for Children corporate giving initiative supports public education, sustainability and health-related issues in communities across the country.

Samsung Pay, a mobile payment service from Samsung Electronics, is a simple, convenient and available method to pay almost anywhere you can swipe or tap your card.1 Combining NFC (Near Field Communication) with Samsung’s proprietary MST (Magnetic Secure Transmission) technologies, Samsung Pay provides consumers a way to pay at millions of merchant locations globally.2 Samsung continues to strategically expand its partnership ecosystem for Samsung Pay to provide greater flexibility, access and choice for customers, while enabling an easy and safe payment experience. Samsung Pay is compatible with select cards and Samsung devices, and leading wireless providers.

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