Loyalty

Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates, The Maldives and South Africa CALGARY, AB–WestJet and Virgin Atlantic have joined forces to deliver more value to their loyalty members. As of now, WestJet Rewards and Virgin Atlantic Flying …

Together with Scotiabank and Tangerine, Shell Introduces New Ways to Save and Earn with Scene+ CALGARY, AB–Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to save and …

The Loyalty Whisperers By Marilyn Stewart & Geoffrey Bailey The travel industry invented loyalty programs as we know them. But loyalty is about more than a program, or a tangible redemption offer. The pandemic fundamentally changed the way consumers shop, eat, travel, and interact with brands. As a result, many …

The AIR MILES program will transition to Blue Rewards, offering millions of members a simple, flexible way to earn and redeem rewards and will continue to be operated by a subsidiary of BMO. New program partners will join more than 400 brands across Canada. In summer 2026, Miles automatically convert …

by Richard Schenker The announcement that Desjardins Group and Air Transat, alongside Visa, will introduce a new loyalty initiative in the second half of 2026 represents an important evolution for both organizations. It signals Air Transat’s long-awaited entry into structured loyalty and gives Desjardins a differentiated position in the travel …

MONTREAL, ON–Air Transat is set to transform the experience for travel enthusiasts with a new loyalty program designed to reward loyalty through accessible and personalized benefits. Supported by a strategic partnership with Desjardins Group and enabled by Visa, this program will multiply benefits for its customers, offering an enriched experience …

Introducing The Loyalty Metric “Guests are assets, not transactions,” states Marilyn Stewart, Founder of a radical approach to building and retaining guest loyalty called The Loyalty Metric. Created by a team of contrarian loyalty specialists – including data scientists, statisticians, brand architects, writers and AI, The Loyalty Metric offers the …

Elevating loyalty to ignite measurable growth through AI-powered decisioning, smarter engagement, and ecosystem monetization PALO ALTO, CA–Loyalty Juggernaut (LJI), the company behind GRAVTY, the world’s first cloud-native, patented, enterprise loyalty platform, announced its recognition as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. This recognition marks a …

Companies often overestimate the loyalty of their customers, mistakenly believing that repurchase behaviour is an indicator of how they feel about the brand. But true loyalty is born out of a deeply held conviction that the brand cares as much about them as they do about the brand. By Stephen …

by Richard Schenker EQ Bank’s acquisition of PC Financial marks one of the most strategically significant shifts in Canadian consumer finance in recent memory. The transaction is valued at roughly $800 million through a mix of cash and equity, transfers PC Financial’s credit-card portfolio, banking services, and insurance distribution operations …