Canadians can now spend once and earn twice with innovative Canadian Tire Corporation, WestJet loyalty partnership
Members of Triangle Rewards and WestJet Rewards unlock enhanced travel and retail value by linking accounts TORONTO, ON–Two trusted Canadian loyalty programs, Triangle Rewards and WestJet Rewards, have teamed up to introduce new ways for millions of Canadians to earn more rewards across travel and everyday shopping. In just a …
The Loyalty Puzzle: An Interview with Dr. Yuping Liu-Thompkins, Founder, Loyalty Science Lab
Dr. Yuping Liu-Thompkins is one of the world’s leading academic researchers on customer loyalty and the Founder of the Loyalty Science Lab at Old Dominion University. By Stephen Shaw For most marketers it may be the most puzzling question of all. Do they plow more money into demand capture, hoping …
Air Canada Expands Landline Luxury Motorcoach Service
MONTRÉAL, QC–Air Canada has renewed its agreement with The Landline Company to extend the popular, luxury motorcoach service to the Ontario communities of Niagara, Sarnia and Muskoka, linking them directly with the airline’s global hub at Toronto Pearson International Airport beginning June 15, 2026. In addition, the carrier also announced …
Wayfair Launches Wayfair Rewards in Canada, A High-Value Loyalty Program Built for Canadian Shoppers
BOSTON, MA–Wayfair, the destination for all things home, announced the launch of Wayfair Rewards in Canada, bringing the successful program to Wayfair’s Canadian customers. Customers who enroll in Wayfair Rewards will unlock exclusive access to a rich set of benefits including 5% back in rewards, free shipping, exclusive members-only pricing …
Tangerine Joins Forces with Scene+ to Accelerate Everyday Rewards
Tangerine and Scene+ unlock more ways to earn and redeem as Tangerine launches its first premium points-based rewards credit card TORONTO, ON–Tangerine Bank is launching its first rewards‑based credit card, powered by Scene+, giving clients the ability to earn and redeem points across everyday categories that reflect how Canadians live …
NEO FINANCIAL AND UNITED AIRLINES TO LAUNCH NEW UNITED® MILEAGEPLUS® NEO WORLD ELITE® MASTERCARD
This April 2026 Canadians will be able to accelerate earning on everyday spending and receive premium benefits on United, the world’s largest airline CALGARY, AB–Neo Financial, Canada’s fastest-growing fintech, and United Airlines are teaming up to launch the United MileagePlus Neo World Elite Mastercard, delivering valuable travel benefits like priority …
WestJet, Virgin Atlantic expand loyalty benefits, unlocking more rewards and connectivity for travellers
Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates, The Maldives and South Africa CALGARY, AB–WestJet and Virgin Atlantic have joined forces to deliver more value to their loyalty members. As of now, WestJet Rewards and Virgin Atlantic Flying …
Shell Canada Joins Scene+ Loyalty Program
Together with Scotiabank and Tangerine, Shell Introduces New Ways to Save and Earn with Scene+ CALGARY, AB–Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to save and …
The Loyalty Whisperers: GLOBAL SEISMIC SHIFT: FROM TRANSACTIONAL TO EMOTIONAL LOYALTY
The Loyalty Whisperers By Marilyn Stewart & Geoffrey Bailey The travel industry invented loyalty programs as we know them. But loyalty is about more than a program, or a tangible redemption offer. The pandemic fundamentally changed the way consumers shop, eat, travel, and interact with brands. As a result, many …
BMO Boldly Reimagines Loyalty with Launch of Blue Rewards
The AIR MILES program will transition to Blue Rewards, offering millions of members a simple, flexible way to earn and redeem rewards and will continue to be operated by a subsidiary of BMO. New program partners will join more than 400 brands across Canada. In summer 2026, Miles automatically convert …