Loyalty

The new Tangerine Rewards World Elite Mastercard also introduces Benefinder, changing how clients track and manage rewards TORONTO, April 22, 2026 /CNW/ – Tangerine Bank today unveiled their new Tangerine® Rewards World Elite®* Mastercard®*, its new premium credit card, designed to give Canadians greater flexibility and value from their everyday …

MONTREAL,QC–Mistplay announced the completion of its acquisition of Connected Rewards™ from Mobivity Holdings Corp. (OTCQB: MFON), finalizing the definitive agreement first announced in January 2026. With the transaction now closed, Connected Rewards™ becomes part of Mistplay’s LoyaltyPlay platform, expanding the company’s ability to unlock deeper engagement and loyalty for brands …

The program features three tiers — Red, Gold, and Platinum — designed to reward every level of creativity and celebration. All members will receive perks like birthday discounts, and those in the Gold and Platinum tiers will unlock Everyday Perks, providing even deeper daily savings. TORONTO, ON–Michaels is fueling the …

RBC taps HTS to power Avion Rewards Travel, bringing innovative travel offerings to the Canadian market; new travel booking portal to launch later this year for all Avion Rewards members, including Avion credit cardholders TORONTO, ON–RBC and HTS (Hopper Technology Solutions) have formed a long-term collaboration to provide an enhanced …

Members of Triangle Rewards and WestJet Rewards unlock enhanced travel and retail value by linking accounts TORONTO, ON–Two trusted Canadian loyalty programs, Triangle Rewards and WestJet Rewards, have teamed up to introduce new ways for millions of Canadians to earn more rewards across travel and everyday shopping. In just a …

Dr. Yuping Liu-Thompkins is one of the world’s leading academic researchers on customer loyalty and the Founder of the Loyalty Science Lab at Old Dominion University. By Stephen Shaw For most marketers it may be the most puzzling question of all. Do they plow more money into demand capture, hoping …

MONTRÉAL, QC–Air Canada has renewed its agreement with The Landline Company to extend the popular, luxury motorcoach service to the Ontario communities of Niagara, Sarnia and Muskoka, linking them directly with the airline’s global hub at Toronto Pearson International Airport beginning June 15, 2026. In addition, the carrier also announced …

BOSTON, MA–Wayfair, the destination for all things home, announced the launch of Wayfair Rewards in Canada, bringing the successful program to Wayfair’s Canadian customers. Customers who enroll in Wayfair Rewards will unlock exclusive access to a rich set of benefits including 5% back in rewards, free shipping, exclusive members-only pricing …

Tangerine and Scene+ unlock more ways to earn and redeem as Tangerine launches its first premium points-based rewards credit card TORONTO, ON–Tangerine Bank is launching its first rewards‑based credit card, powered by Scene+, giving clients the ability to earn and redeem points across everyday categories that reflect how Canadians live …

This April 2026 Canadians will be able to accelerate earning on everyday spending and receive premium benefits on United, the world’s largest airline CALGARY, AB–Neo Financial, Canada’s fastest-growing fintech, and United Airlines are teaming up to launch the United MileagePlus Neo World Elite Mastercard, delivering valuable travel benefits like priority …