Environics Analytics’ Tony Lea Receives Lifetime Research Award
The International Council of Shopping Centers (ICSC) has honoured Tony Lea, Ph.D., Senior Vice President and Chief Methodologist at Environics Analytics (EA) with its Research Career Service Award. Dr. Lea, one of five international recipients of the newly created award, received the honour yesterday at the ICSC’s RECON conference in …
Teradata Announces Social Advertising Capability on Facebook
Teradata Digital Marketing Center utilizes Facebook Custom Audiences for more accurate targeting of Facebook ads Teradata Marketing Applications, a division of Teradata Corp. the big data analytics and marketing applications company, has announced global availability of a new digital marketing capability that enables marketers to deliver highly targeted Facebook advertising as …
Making business personal: using data to become a customer centric organization
Retail life used to be a lot simpler and being personal was a natural part of doing business. Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …
Integration of analytics talent into the organization is key to analytics success, MIT Sloan Management Review & SAS
Study also finds that companies with a data scientist role are twice as likely to have a strategy for prioritizing and measuring analytics projects In new research released today by MIT Sloan Management Review and SAS, managers surveyed around the world report that attracting, rewarding and integrating analytics talent into …
SAS® Visual Analytics and SAS® Visual Statistics integrate to help business users and data scientists work in tandem
Tighter integration helps merge self-service data exploration and reporting with advanced analytics New releases from SAS ease the way for business users and data scientists to collaborate. New integration unites SAS’ popular visual data exploration software, SAS Visual Analytics, with SAS Visual Statistics, a point-and-click application for developing predictive models …
IBM Opens New Cloud Center in Québec
New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …
DM Wrap-up: week of March 30
Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …
Long Live the Customer-Centered Approach
“Give the lady what she wants” and “The customer is always right” are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr. Field’s namesake department store empire. …
DM Wrap-up: week of March 23
Environics Analytics releases new PRIZM5 segmentation system Environics Analytics (EA) today announced the upcoming launch of the third generation of its popular segmentation system, PRIZM5, reflecting the latest evolution in Canada’s lifestyles and values. The new system, to be released on March 30, classifies Canadians into 68 distinct lifestyle types …
DM Wrap-up: Week of March 9
Adobe Marketing Cloud Unites Data-driven Marketing and Ad Tech At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues …