Applied AI

By 2030, surveyed executives anticipate AI spend to shift from efficiency to innovation; AI productivity gains projected to increase by 42%, fueling reinvestment for growth; 67% of respondents expect AI to eliminate resource and skills constraints ARMONK, N.Y.–New research from the IBM Institute for Business Value reveals that nearly eight …

Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but McKinsey’s State of Marketing Europe 2026 report finds few CMOs are acting boldly This report is a collaborative effort by Aurélia Bettati, Jerome Königsfeld, Jesko Perrey, Kai Vollhardt, Thomas Bauer, Tjark Freundt, …

VANCOUVER, BC–SCALE AI, Canada’s artificial intelligence (AI) cluster, announced new investments supporting applied AI projects in British Columbia, part of a broad national effort unveiled yesterday by SCALE AI and Evan Solomon, Minister of Artificial Intelligence and Digital Innovation. In British Columbia, SCALE AI is supporting a new applied AI …

New global survey reveals 64.5% of enterprises have AI in production, yet only 38.1% rate their document data as “excellent,” exposing a critical gap in AI readiness VANCOUVER, BC–Apryse, the document-to-data foundation powering intelligent automation, today released findings from its global survey on AI adoption and document infrastructure. The results …

MONTRÉAL, QC–CGI, one of the largest independent IT and business consulting services firms in the world, has been recognized as an Amazon Web Services (AWS) Premier Tier Services Partner, the highest level attainable in the AWS Partner Network. In addition, CGI has been awarded AWS SAP Competency Partner status, highlighting …

The partnership underscores Flair’s commitment to innovation and marks a key milestone in delivering seamless, personalized travel experiences NEW YORK, NY–Netcore Cloud, a global leader in Agentic Marketing, today announced a strategic partnership with Flair Airlines, Canada’s leading independent ultra-low-cost carrier, to enhance customer engagement through a personalized, AI-powered digital …

MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …

Showroom provides retailers with a sleek online presence that highlights real-time inventory and brand storytelling, all without the challenges of eCommerce MONTREAL, QC–Lightspeed Commerce Inc. , the unified omnichannel platform powering ambitious retail and hospitality businesses in over 100 countries, today announced the launch of Showroom, supported by AI and …

New patent applications for conversational AI workflow building, adaptive voicemail/IVR detection, and real-time appointment scheduling VANCOUVER, BC–Wishpond Technologies Ltd., a provider of AI-enabled marketing-focused online business solutions, is pleased to announce that it has filed three new non-provisional utility patent applications that further strengthen the Company’s growing intellectual property portfolio …

Study of 300+ executives identifies misalignment between marketing and IT as key barrier to AI transformation CHICAGO, IL — Bounteous, a leading global digital transformation consultancy, released a new white paper titled “The AI Whitespace: Addressing Challenges to Unlock Potential.” The report helps enterprises accelerate artificial intelligence (AI) adoption by …