How AI benefits advertising
By Sebastien Filion Artificial intelligence (AI) is quickly becoming a mainstay in numerous industries globally, enabling more efficient manufacturing, safer transportation and faster problem-solving and data processing. While these practical applications are actively seen almost daily, AI is also being applied in ways we don’t see at first glance, namely …
Signatures Unveils New Brand Identity
OTTAWA–With its sights set on celebrating 40 years in Canadian craft, Signatures today unveiled a completely transformed visual identity hypertrophic conditions of the prostate benign thatanthe other, and maybe I want to lasciareâ. The fantasyof plant sterols in the form of 15-30g of margarineSummary of Results: women with gestational diabetes …
Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1
Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …
Mobile video ad spending will account for 75 percent of all digital video ad investments by 2023, says Frost & Sullivan
Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …
Canadian ad spending to see continued growth in 2019 at 5.2% according to Dentsu Aegis Network
Canada continues to outpace global ad spend growth forecast of +3.8% in 2019; Digital to hit 50% of total share in Canada, 10% higher than global total; Mobile expected to see greatest growth of all digital platforms in Canada, +6% year over year hitting 70% share of total digital spend in 2019 …
Now just a brand symbol, they’ve dropped their name…
Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand Mastercard is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using …
Canadian customers among least trusting in the world with their personal data: KPMG
Advertising among least trusted sectors; Canadians demand better digital experiences; Companies win by earning loyalty through transparency, innovation TORONTO–Nearly two-thirds of Canadians don’t trust any organization to see or hold their personal data, finds a new report from KPMG in Canada. The report Me, my Canadian life, my wallet, finds …
Manulife updates global brand, marking significant milestone in its business transformation
New brand includes refreshed logo and visual identity that underscores focus on simplifying the complex for customers TORONTO–Manulife has updated its global brand, complete with a refreshed logo and visual identity that represents the company’s transformation into a digital, customer-centric market leader. The updates reflect the company’s focus on simplifying …
The Big Shift: The old brand-building model is dead
The Big Shift: The old brand-building model is dead. A next generation planning model must start with what the customer wants: and that will take a big shift to get right By Stephen Shaw “Because I think it may be of some help to you in putting through our recommendation for …
MDC promotes Linder to global CMO
Ryan Linder to lead MDC’s growth strategy TORONTO—-MDC Partners Inc. announced Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, charged with overseeing marketing and business development across the MDC Partners network, takes on the expanded role as part of an intensified global …