Social media & Big Data
DATA ANALYTICS | Social media & Big Data Using social marketing to attract high net-worth clients By Yvon Audette Despite the rising popularity of social media in personal and business communications, Canadian banks, while active in some areas of social media, are not leveraging it to the same degree or effect …
Case study: Information Builders & Scotiabank
DATA ANALYTICS | Case study: Information Builders & Scotiabank Canadian bank standardizes on iWay to reduce development costs and boost revenue The organization: Scotiabank, one of North America’s premier financial institutions and Canada’s most international bank. The challenge: An outdated sales information infrastructure was creating delays in the delivery and validation …
Modernization in a Big Data world
DATA ANALYTICS | Modernization in a Big Data world By Marc Smith Although Big Data remains, for some, an overhyped term, the reality is that the explosion of data is unlike anything we’ve seen before – and it is here to stay. Companies big and small are looking to sustain value …
Should you catch the big data wave?
DATA ANALYTICS | Should you catch the big data wave? Why free data isn’t always good data By Bill Peterson I see a flood coming…and it’s big. Big data, that is. Industry sources report nearly 90 percent of all data in the world was created during the past few years alone. …