BMO Introduces Credit Card PIN Reset Feature
TORONTO, ON–BMO has introduced the ability to reset or change a MasterCard PIN via online or mobile banking. As well – as remote banking capabilities become increasingly important – the bank has also introduced a suite of credit card self-service capabilities over the last several months. BMO everyday banking customers …
The Road to Retail Recovery: New Guidance for Retail Sector
Retail Council of Canada and Boston Consulting Group providing free critical resource to all retailers as the industry adjusts to the “new reality” of COVID-19 TORONTO, ON–Retail Council of Canada (RCC) and Boston Consulting Group (BCG) today released “Road to Retail Recovery Playbook – Helping Canadian Retailers Navigate the COVID-19 …
Environics Analytics reveals fourth generation PRIZM lifestyle system
2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …
Canadian Chamber of Commerce partners with Salesforce to offer $10K lifeline to help 62 small businesses recover from COVID-19 downturn
Small businesses are the heart of Canadian communities and the backbone of Canada’s economy. Canadians everywhere have been supporting their local businesses throughout COVID-19, from ordering take-out to buying gift cards. Civicminded organizations with the resources and means are also pitching in. Today, the Canadian Chamber of Commerce, Canada’s leading …
COVID-19 is Rapidly Reshaping U.S. Consumer Banking and Payments Behaviors, New FIS Survey Finds
The COVID-19 pandemic and government measures to slow its spread are altering the way Americans bank, pay and shop on an unprecedented scale and with rapid speed, according to a survey released by financial services technology leader FIS. FIS surveyed more than 1,000 American consumers about the ways they are …
During Times of Uncertainty, Marketers Continue to Make Costly Mistakes
By Eric Vardon Mistakes are bad enough during periods of normalcy, but they could be particularly devastating in a world of market and consumer uncertainty. A recent study conducted in partnership with Censuswide, “Agency Confessions,” revealed that digital agencies are often hampered by payment issues, campaign spend problems and a …
How and Why Online Payment Processing Helps Financial Services Marketers Cope with the Coronavirus Pandemic
By Duke Williams Online payments are convenient, secure and easy. But these days they can also help keep you, your employees and your customers stay healthy and ensure your insurance business stays productive during the coronavirus pandemic. Amid the virus health concerns, many employees across country are being encouraged to …
Make Your Customers Your Competitive Edge
By Ryan Lazar In an economy that has been brought to a standstill by COVID-19, there is no such thing as “business as usual.” Many Canadian organizations have hit ‘pause’ during the global pandemic, but others are using the slowdown to reevaluate and revamp their operations. While these businesses have …
Pop-Up Retail: It’s Time to Go Where Your Customers Gather
By Dave Bruno For retailers in Canada — and many other countries around the world — increasing foot traffic is challenging given the rise of online shopping. In response to this, shopping centres are being redeveloped as community hubs, offering an immersive lifestyle experience beyond pure retail. Research from the …
Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation
By Chandrashekar Lsp It is a given that the revenue of any company is the result of a coordinated effort between sales and marketing teams. In the simplest form, marketing departments raise brand awareness and generate leads later managed by sales departments. However, with digital marketing, many marketers struggle to …