How Cloud Data Warehouses Impact the Customer Journey
By Jeremy Levine Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …
Cross-Border Shopping comes with Merchant Concerns
The Perils of Fraud International fraud protection leader ClearSale released an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global ECommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and Australia decide which eCommerce stores …
Canadians Track Their Spending, a Behaviour Marketers Need to Watch
By Lorenzo Pellegrino As Paysafe discovered when we surveyed consumers last April, COVID-19 and the social distancing measures Canada and other countries have put into place to combat the virus have impacted when, where, and, arguably most importantly, how they are spending money. The shift to eCommerce is one clear …
Watch for Three Tech Advancements
By Joris Kroese When we look at the incoming trends for the retail sector for 2021, it’s clear just how much of an impact COVID-19 has made, as consumer expectations grow in the space of instant delivery, augmented reality and social commerce. With each year comes a selection of new …
Tracking the Customer Journey in 2021
By Jeremy Levy Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …
Giant Tiger Reveals New Experience, Ottawa store sets tone
New Ottawa store designed with customer experience in mind OTTAWA, ON–All the work that marketing does to create brands, target customers, entice them into stores and keep them loyal can be undone by the in-store experience if customer expectation doesn’t match what they feel inside the store. It’s not new, …
Analytics to Drive Service Station of the Future
DUBAI, UAE–ENOC Group, the Official Integrated Energy Partner of Expo 2020 Dubai, unveiled its innovatively designed Service Station of the Future, located at the Expo 2020 site. In addition to supporting the logistical needs of Expo 2020’s fleet ahead of the global event, it will serve the public at District …
CleverTap to outline lifecycle marketing strategies for 2021
TORONTO, ON–CleverTap, a leading AI-powered customer lifecycle and user retention platform will outline the mobile and omnichannel marketing strategies that will define 2021 during the DX3 Canada Conference, the largest retail, marketing, and technology event in the country. In today’s digital age, marketers need to find new and exciting avenues …
Canada Post sends every household a pre-paid postcard
Recipients can mail it for free to anyone they choose, anywhere in the country OTTAWA, ON–While we keep our distance to fight the spread of COVID-19, staying connected with friends and loved ones is harder than ever. To help Canadians stay in touch now, when it matters so much, Canada …
Deloitte to acquire The Working Group Inc. to enhance digital and cloud transformation
TORONTO, ON–Deloitte is acquiring digital consulting firm, The Working Group Inc. to aid its mid-market and large clients in digital and cloud transformation, and bolster Deloitte’s global digital strategy. Founded in Toronto in 2002, TWG is a recognized market leader in designing and developing modern applications and data platforms. Laser …