Lightspeed helps Bloomingdale’s evolve buying approach
NuORDER by Lightspeed technology enabled Bloomingdale’s to conduct digital buy for the launch of Bloomie’s concept store MONTREA, QC–NuORDER by Lightspeed highlights its positive collaboration with retail client Bloomingdale’s. The partnership has delivered meaningful impact for Bloomingdales buying processes during market appointments, order writing and style outs. With NuORDER by …
Brands Will Prioritize Chat Commerce to Improve the Consumer Experience
Clickatell’s 2022 prediction companies to engage through chat to easily make purchases, track orders, and resolve issues REDWOOD CITY, CA–Clickatell, a leader in mobile communications and Chat Commerce, collaborated with senior executives across the CPaaS, CCaaS, and Digital Commerce industries to predict the stand-out trends for 2022. The responses point …
Maximize Holiday Marketing Efforts, Ensure Consent Management
by Eric Tejeda This year’s holiday season is sure to be as unpredictable as 2020’s, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way …
Environics Analytics Names Cadillac Fairview Client of the Year for 2021
Rapid innovation is fundamental to CF’s globally competitive business model TORONTO< ON–Environics Analytics named commercial real estate leader, Cadillac Fairview, is the recipient of its Client of the Year award. For over a decade, Cadillac Fairview (CF) has constantly challenged EA to quickly innovate with new customer insights and research …
Environics Analytics unveils FuturesLab at User Conference
Investment in Advanced Analytics to Better Connect and Engage Target Audiences TORONTO, ON–At their 15th Annual User Conference, with more than 1,000 delegates in attendence, Environics Analytics announced the creation of EA FuturesLab, a multi-million-dollar investment to ensure advertisers, agencies and platforms get the right message to the right audiences …
Canadians rethinking how they spend, new Scotiabank Survey
• 63 percent of Canadians do not plan to return to pre-pandemic spending levels • 53 percent of Canadians plan to cut back even more on spending • 55 percent of Canadians are expecting their ability to save money will decrease TORONTO, ON–Canadians will spend cautiously in the months ahead …
GROUNDBREAKING STUDY IS FIRST STEP IN DEVELOPING CARBON-NEUTRAL DIRECT MAIL MARKETING
AURORA, ON–-A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a tree in the forest to your mailbox. Understanding the emissions at different stages of the process can lead to …
No more business as usual when you double down on remote sales
Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? by Doug Seaberg The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working …
How to Secure Payments, Improve CX
By Gary E. Barnett For most consumers, the idea of handling a transaction or conducting business through a call center brings a reassuring sense of security and confidentiality. This is especially true with larger, more established brands; customers trust that stringent regulations, employee background checks and oversight processes are all …
Picking Up Speed. The State of Digital Maturity
By Dr. Thomas Goldsmith The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based accounting …