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LAS VEGAS, NV–Loyalty Juggernaut Inc. (LJI), the pioneer of cloud-native loyalty technology, announced the latest release of its flagship platform, GRAVTY. This update delivers unprecedented scalability and responsiveness, empowering the world’s largest and fastest-growing loyalty programs. GRAVTY features a microservices-based, autoscaling serverless architecture that ensures high availability and exceptional performance, …

TORONTO, ON– Environics Analytics enters an exclusive partnership with LiveRamp to bring its platform to Canada, advancing data collaboration options – including audience targeting and cross-channel measurement – for advertisers, publishers and agencies. The partnership with LiveRamp means LiveRamp’s cloud-first Data Collaboration Platform powers next-generation data blending for application across …

Combining location data from apps in phones with anonymized signals from cell network data introduces the next gen of mobile movement stats TORONTO, ON–Environics Analytics (EA) released new enhancements to its MobileScapes product suite. For the first time anywhere, EA’s data scientists have successfully combined SDK data (from GPS enabled …

By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …

by Richard Schenker The airline industry in Canada and worldwide has gone through the single most collective economic disruption as a result of COVID-19. The good news for airlines is that travel is back but the economic woes of COVID have had a lasting impact on airline operators. The continuous …

After leaving Air Miles, Metro offers new rewards program at Ontario stores by Richard Schenker On Thursday October 24th, Metro will be finally launching Moi Rewards at all their grocery banners in Ontario. Metro has a long history in loyalty in Ontario. Back when they were called A&P, it was …

Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th …

The Association for Intelligent Information Management (AIIM) released its highly anticipated “AIIM 2024 Industry Watch: State of the Intelligent Information Management Practice” report. This comprehensive study provides valuable insights into the current landscape and future trends of information management, focusing on the human drivers behind industry evolution. The report highlights …

INTERVIEW: Andrew Jenkins, social media expert By Stephen Shaw We are nearly two decades now into the social media era – time enough to assess its net impact on society at large. The harms of social media are well known. The social divisiveness. The rampant spread of misinformation – of …

Inside the Selzy Study and Beyond In the U.S., Email remains the dominant outbound marketing channel with a 78 percent usage rate, and industry-specific benchmarks reveal key trends and performance insights. The Canadian market has always shown similar numbers, which means the new study by Selzy provides a reasonable guideline …