SINGAPORE–Mystifly, a leading global airfare shopping and retailing marketplace, has seen its new-generation airline retailing and shopping API platform, Airline Shopping and Retailing Hub (ASR1.0), take flight.

With the introduction of the Branded Fares feature and supporting ancillary product sales, the Mystifly API platform is a one-stop-shop for all airline shopping needs for travel intermediaries. ASR1.0 combines low cost carriers and full-service airline retailing into a single API platform.

Over the years, airlines’ offerings were restricted around a seat selling approach that led, according to Mystifly, to price-driven competition and commoditization, thereby making each airline’s offering indistinguishable from their competitors’ products. The limitation of a seat-centric approach on account of the intermediary distribution platforms also meant online travel resellers lacked the ability to offer diverse fare choices with ancillary services to their travellers.

Mystifly bridges this gap with ASR 1.0. With the platform it also enables NDC and OneOrder capabilities to airlines so they can offer their content effectively to travel resellers.

Moreover, the platform’s offering benefits travellers with more itinerary options, upgraded fares and flight services with the convenience to compare the options at one place. Travel intermediaries can now help travellers personalize their travel by adding other ancillary services to their carts: which increases profits and drives airline brand loyalty.

It appears that ASR1.0 is already off the runway. Over 20 large global airlines have joined this retailing revolution, reported the company, and with more airlines in the pipeline. That may, at some point, include Air Canada, Canadian North and Central Mountain Air, which are mentioned on Mystifly’s web site.

“Over a decade, Mystifly has grown to be a thought leader in the airline retailing industry. With this enhancement, we want to address the industry’s current distribution limitations and ensure a transparent shopping experience,” said Rajeev Kumar, CEO of Mystifly. “We believe that the efforts taken to enhance our airfare offerings will benefit our travel partners to create better experiences for their travellers and drive brand loyalty for forward-looking airlines.”

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