MKTG Canada, part of the Dentsu Aegis Network, delivers sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause
TORONTO–MKTG Canada is pleased to announce the appointment of Michael Beckerman as President and CEO of MKTG Canada effective May 1, 2019. Michael brings more than 20 years of industry experience to the role having worked in three continents across several industries on both client and agency sides.
“Michael’s experience is unmatched in the industry, but more importantly, he understands our business and the passion and commitment we have at MKTG to humanizing brands and connect them with like-minded communities,” said Brian Cooper, Founder, MKTG Canada. “We’re thrilled to have Michael join our team and I look forward to seeing how he will bring his deep industry experience and strong leadership skills to the table as we continue to set new benchmarks in creativity and innovation while further establishing MKTG as a leader across each of the categories we represent.”
“I’ve observed the growth and admired the work of MKTG for many years and I’m thrilled to be joining some of the biggest talents in the industry who share my passion for sports and lifestyle marketing as well as my commitment to producing industry leading work,” said Michael Beckerman, President & CEO, MKTG Canada. “I’m looking forward to combining my experience gained on both agency and client sides with the global capabilities at MKTG to deliver best in class strategy to our clients by creating meaningful touchpoints between brands and consumers while optimizing return investment.”
Most recently Michael was CEO of North American marketing agencies Ariad Communications and Bluespire Marketing. This was preceded by serving as Chief Marketing Officer for BMO where he spearheaded increasing the marketing orientation and customer focus throughout the organization.
Michael’s experience also includes senior marketing roles in Canada, Europe, the U.S. and Asia for NIKE and other leading global brands including MVP.com and Canadian Airlines. During his tenure at NIKE, Michael oversaw consumer engagement strategies across a number of channels and platforms, including retail, events, sponsorship, product, advertising and on-line.
Michael will report to Brian Cooper and Brian will continue to be involved in the oversight of MKTG Canada.
MKTG Canada humanizes brands by connecting them to passionate communities through sponsorship and lifestyle marketing. Headquartered out of Toronto, the agency provides national consulting, negotiation, activation and event management services to Tier 1 brands. With 40+ sponsorship specialists on hand the agency negotiates over $350MM in sponsorship contracts per year (based on lifetime value) and activates 140+ event days
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. The agency was recognized by the Sponsorship Marketing Council of Canada as Agency of the Year in 2017 and 2018.
Dentsu Aegis Network Canada Innovates the Way Brands Are Built for clients through best-in-class capabilities in media, digital, data and creative communications services. The network’s focus on the digital economy and the distinctive products and services are delivered through agencies Amnet, Amplifi, Carat, Cardinal Path, DentsuBos, dentsu X, GRIP, ICUC, iProspect, Isobar, John Brown Media, MKTG, The StoryLab and Vizeum. As one of the top ten global Dentsu Aegis markets, the Canadian team is headquartered in Toronto and serves clients through a national network of offices in Vancouver, Calgary, Montreal, Saint John and Halifax with nearly 1,500 dedicated specialists.