Industry Trends

The Big Shift: The old brand-building model is dead. A next generation planning model must start with what the customer wants: and that will take a big shift to get right By Stephen Shaw “Because I think it may be of some help to you in putting through our recommendation for …

AI adoption among Canadian businesses stagnant: Only 16 per cent of companies use AI, which remains unchanged since 2014; Deloitte report finds Canadian consumers and businesses don’t understand or trust AI TORONTO–Canada is rapidly falling behind other countries in artificial intelligence (AI) adoption and demand, which is putting Canadian talent and …

New Survey Reveals Majority of North American Marketers Plan Increase in ‘Outcome-Driven Media’ as Evaluating Effectiveness of Digital Media Investments Becomes More Difficult Over the Past Five Years Findings show large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business …

Canadians Prefer Shopping Online for Clothing and Accessories TORONTO– Whether a shopper’s favourite season is winter, spring, summer or fall, stocking their wardrobe to keep up with Canada’s ever-changing weather conditions can be a costly feat. According to a recent Ebates.ca poll, 50 per cent of Canadians cite summer as …

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, ( …

Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …

Traditional tactics prove hard to abandon despite a radically altered environment TORONTO–New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than …

OTTAWA–Statistics Canada released data from the Digital Economy Survey, the first of its kind in Canada. The survey was conducted in June and July 2018. The data collected is being used to fill important data gaps about Canadians’ activities and participation in the digital economy. The release sheds light on …

The “Social Media Influencers” include an overlooked segment: Dads by James Smith The self-titled ‘Social Media Influencers’ have created their own generational niche. For the most part, they’re attractive young women, who have honed the art of looking slightly away from the camera and having an incredible time. While they …

OTTAWA–New technology has transformed the way we access information, shop, live, socialize and work. On June 19, the Government of Canada launched a national consultation on digital and data transformation. The Canada-wide consultation will help the government understand how Canadians want to drive innovation in a data economy, prepare for …