Loyalty

By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …

TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic and beloved brands. Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. Linked members will earn Canadian …

RBC Avion Partners with Canadian Tire: A Game-Changer for Canadian Loyalty Programs By Richard Schenker In an exciting development for the Canadian banking, retail and rewards landscape, RBC Avion has announced a strategic partnership with Canadian Tire, a collaboration that brings together two very influential players in the Canadian market. …

Loyalty partnership expands rewards, enhancing value for millions of Canadians TORONTO, ON–Royal Bank of Canada and Canadian Tire Corporation have formed a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards. This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit …

By Richard Schenker As a former dog owner (our late dog, Koby, pictured), I can attest firsthand that pets are often seen as the epitome of loyalty, offering unconditional love and companionship without asking for anything in return. Whether it’s a dog waiting at the door after a long day …

By Richard Schenker A couple of weeks ago, Tim Horton’s, Canada’s iconic coffee chain, announced the latest iteration of Roll Up to Win, which will run from February 24th to March 23rd. Following the brand’s 60th anniversary, during which they brought back a variety of nostalgic baked goods, Tim Horton’s …

By Richard Schenker The consumer packaged goods (CPG) industry, traditionally known for its vast scale, global reach, and ubiquity in everyday consumers’ lives, has been a late adopter of formal consumer loyalty program strategies. While sectors such as retail, financial services, and travel & hospitality have all operated, marketed, and …

First Canadian retailer to offer Royal Canin in a frequent buyer program MARKHAM, ON–Pet Valu, the leading Canadian specialty retailer of pet food and pet-related supplies, has announced that Royal Canin, one of the most recognized premium pet food brands in Canada, has joined the Company’s popular Your Rewards loyalty …

LAS VEGAS, NV–Loyalty Juggernaut Inc. (LJI), the pioneer of cloud-native loyalty technology, announced the latest release of its flagship platform, GRAVTY. This update delivers unprecedented scalability and responsiveness, empowering the world’s largest and fastest-growing loyalty programs. GRAVTY features a microservices-based, autoscaling serverless architecture that ensures high availability and exceptional performance, …

by Richard Schenker The airline industry in Canada and worldwide has gone through the single most collective economic disruption as a result of COVID-19. The good news for airlines is that travel is back but the economic woes of COVID have had a lasting impact on airline operators. The continuous …