Loyalty

RBC Avion Partners with Canadian Tire: A Game-Changer for Canadian Loyalty Programs By Richard Schenker In an exciting development for the Canadian banking, retail and rewards landscape, RBC Avion has announced a strategic partnership with Canadian Tire, a collaboration that brings together two very influential players in the Canadian market. …

Loyalty partnership expands rewards, enhancing value for millions of Canadians TORONTO, ON–Royal Bank of Canada and Canadian Tire Corporation have formed a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards. This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit …

By Richard Schenker As a former dog owner (our late dog, Koby, pictured), I can attest firsthand that pets are often seen as the epitome of loyalty, offering unconditional love and companionship without asking for anything in return. Whether it’s a dog waiting at the door after a long day …

By Richard Schenker A couple of weeks ago, Tim Horton’s, Canada’s iconic coffee chain, announced the latest iteration of Roll Up to Win, which will run from February 24th to March 23rd. Following the brand’s 60th anniversary, during which they brought back a variety of nostalgic baked goods, Tim Horton’s …

By Richard Schenker The consumer packaged goods (CPG) industry, traditionally known for its vast scale, global reach, and ubiquity in everyday consumers’ lives, has been a late adopter of formal consumer loyalty program strategies. While sectors such as retail, financial services, and travel & hospitality have all operated, marketed, and …

First Canadian retailer to offer Royal Canin in a frequent buyer program MARKHAM, ON–Pet Valu, the leading Canadian specialty retailer of pet food and pet-related supplies, has announced that Royal Canin, one of the most recognized premium pet food brands in Canada, has joined the Company’s popular Your Rewards loyalty …

LAS VEGAS, NV–Loyalty Juggernaut Inc. (LJI), the pioneer of cloud-native loyalty technology, announced the latest release of its flagship platform, GRAVTY. This update delivers unprecedented scalability and responsiveness, empowering the world’s largest and fastest-growing loyalty programs. GRAVTY features a microservices-based, autoscaling serverless architecture that ensures high availability and exceptional performance, …

by Richard Schenker The airline industry in Canada and worldwide has gone through the single most collective economic disruption as a result of COVID-19. The good news for airlines is that travel is back but the economic woes of COVID have had a lasting impact on airline operators. The continuous …

After leaving Air Miles, Metro offers new rewards program at Ontario stores by Richard Schenker On Thursday October 24th, Metro will be finally launching Moi Rewards at all their grocery banners in Ontario. Metro has a long history in loyalty in Ontario. Back when they were called A&P, it was …

Collectors begin earning Reward Miles at Pharmasave locations across Canada, starting in September 2024 TORONTO, ON–AIR MILES® Reward Program (AIR MILES) is expanding its collaboration with Pharmasave, a leading independent pharmacy retailer in Canada, beginning in September, 2024. This expansion gives AIR MILES collectors a new way to earn and …