Loyalty

Elevating loyalty to ignite measurable growth through AI-powered decisioning, smarter engagement, and ecosystem monetization PALO ALTO, CA–Loyalty Juggernaut (LJI), the company behind GRAVTY, the world’s first cloud-native, patented, enterprise loyalty platform, announced its recognition as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. This recognition marks a …

Companies often overestimate the loyalty of their customers, mistakenly believing that repurchase behaviour is an indicator of how they feel about the brand. But true loyalty is born out of a deeply held conviction that the brand cares as much about them as they do about the brand. By Stephen …

by Richard Schenker EQ Bank’s acquisition of PC Financial marks one of the most strategically significant shifts in Canadian consumer finance in recent memory. The transaction is valued at roughly $800 million through a mix of cash and equity, transfers PC Financial’s credit-card portfolio, banking services, and insurance distribution operations …

Creates one of Canada’s largest loyalty-linked banking ecosystems with significant benefits for millions of Canadians; Expands the benefits of PC Optimum™ and will offer more ways for Canadians to earn rewards on their everyday banking TORONTO, ON–EQB Inc.and Loblaw Companies Limited have entered into a definitive agreement for EQB to …

MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …

Canadians can now earn and redeem points for delivery and travel TORONTO, O–Skip and WestJet, both homegrown Canadian brands, are enhancing what loyalty points can do with the launch of a new linked-loyalty partnership. Canadians can now treat their WestJet points as Skip currency, earning – and notably, redeeming – …

Richard Schenker is a leading expert on loyalty marketing and the original architect of Canada’s most popular points program PC Optimum.  “A recent study I saw from Bond Brand Loyalty reported that the average Canadian has about 16 or 17 loyalty programs in their wallet or in their digital wallet, …

Walmart Canada’s vast product selection and Skip’s on-demand delivery come together to make shopping faster, simpler, and more accessible for Canadians TORONTO, ON–Skip, Canada’s homegrown delivery network, has just teamed up with Walmart Canada to bring unbeatable convenience straight to Canadians’ doorsteps. From everyday grocery essentials to household must-haves, customers …

The partnership underscores Flair’s commitment to innovation and marks a key milestone in delivering seamless, personalized travel experiences NEW YORK, NY–Netcore Cloud, a global leader in Agentic Marketing, today announced a strategic partnership with Flair Airlines, Canada’s leading independent ultra-low-cost carrier, to enhance customer engagement through a personalized, AI-powered digital …

MONTREAL, QC–Level, a digital marketing firm backed by private equity sponsor Dubin Clark, announced the acquisition of BAM Strategy, bringing together two category leaders to create a single growth partner built to capture, convert, and keep customers. The combined organization connects performance marketing with loyalty at scale, helping brands drive …