Verint, Adobe supports personalized customer journeys
MELVILLE, NY —Marketers and customer experience (CX) practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. To that end, Verint and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud, along with data from …
vPromos launches SMB-convenient loyalty, messaging and payments solution
DALLAS, TX – vPromos, Inc, has launched vLoyalty SMB, which bundles loyalty, text messaging and free payment processing into an intuitive, easy-to-use solution. The product is aimed at helping small and midsize businesses (SMBs) drive repeat visits and sales. It does this by enabling these companies to enroll, engage, know …
Kount unveils Email First Seen ID trust application
BOISE, ID–Kount has made available its new Email First Seen application as an indicator of email trust, an integral part of the company’s Identity Trust Global Network. Unveiled earlier this month, the Identity Trust Global Network reviews fraud and trust signals from more than half a billion email addresses, 32 …
Clearly redefines amazing customer service
VANCOUVER, BC–When it comes to customer service, pretty much everyone claims to have a great offering. But Clearly really does mean it. The eyewear brand has taken an innovative approach to ensure that every part of the customer journey is tailored to deliver the best possible experience. From the browsing …
BMO Financial Group ranked #1 in J.D. Power study
TORONTO, ON –BMO Financial Group has reached the pantheon in retail banking from the customer experience standpoint. It received the highest customer satisfaction ranking in retail banking advice amongst Canada’s largest banks in the J.D. Power 2020 Canada Retail Banking Advice Satisfaction Study. BMO scored top marks in numerous categories …
QUEBECOR LAUNCHES HUBLO
MONTRÉAL, QC–Quebecor is responding to growing demand for content marketing from advertisers by launching Hublo, a new platform for hosting and disseminating promotional content. Whether telling custom stories, informing Quebecers about products and services, broadcasting promotional videos, raising brand awareness and engagement or simply generating interest, Hublo reaches prime audiences. …
COMPETITION BUREAU RELEASES STRATEGIC VISION
OTTAWA, ON–The Competition Bureau of Canada published its Strategic Vision outlining how it will deliver the benefits of competition to Canadians from 2020 to 2024. As markets evolve, the bureau, it said, will be at the forefront of the digital economy through strong enforcement and promotion activities. The Competition Bureau, …
Sezzle Passes 1M Active Customer Milestone
TORONTO, ON–Sezzle Inc., a U.S. based FinTech with Canadian operations, has now passed the one million mark for active end-customers. Since launching in the U.S. in 2016, the Sezzle payments platform has enjoyed explosive growth, reported the company in a statement, as both merchants and consumers have turned to Sezzle …
Gen Z Driving Canada’s “Returns Economy” this Holiday Season
One in Six Canadians Expected to Return Gifts After the Holidays MISSISSAUGA, ON–Canadian Gen Z’s are taking things into their own hands this holiday season, with 21 per cent admitting to typically returning some of their holiday gifts – nearly double the amount of Boomers who report returning gifts (11 …
Understanding the Different Approaches to Segmentation
By Richard Boire In many of the seminars and courses in data mining and data science that I have delivered segmentation is always considered a core topic. But what does it really mean and how should be used in the context of delivering business value? The first task is always …