Direct Marketing

OTTAWA, ON—Canadian banks have done a reasonably good job in resolving customer complaints. But they need to step up their game when it comes to customer issue escalation. The Financial Consumer Agency of Canada (FCAC) has released the results of its review of banks’ procedures for handling consumer complaints and …

WATERLOO, ON–Descartes Systems Group, which offers logistics-supporting software, has acquired Peoplevox, which provides eCommerce warehouse management solutions (eWMS). Both companies’ product sets are delivered on-demand through the cloud. Headquartered in the U.K., Peoplevox serves direct-to-consumer eCommerce customers globally. Peoplevox’s eWMS and eCommerce fulfillment solutions help them seamlessly connect to webshop …

OTTAWA, ON–Giant Tiger Stores Limited has expanded its popular GT VIP loyalty program to the Atlantic and Quebec markets. The program, which utilizes the Giant Tiger app, continues to support the discount retailer’s commitment to the complete multichannel customer experience that it said promises Canadian families’ fun, smart savings in …

MELVILLE, NY —Marketers and customer experience (CX) practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. To that end, Verint and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud, along with data from …

DALLAS, TX – vPromos, Inc, has launched vLoyalty SMB, which bundles loyalty, text messaging and free payment processing into an intuitive, easy-to-use solution. The product is aimed at helping small and midsize businesses (SMBs) drive repeat visits and sales. It does this by enabling these companies to enroll, engage, know …

BOISE, ID–Kount has made available its new Email First Seen application as an indicator of email trust, an integral part of the company’s Identity Trust Global Network. Unveiled earlier this month, the Identity Trust Global Network reviews fraud and trust signals from more than half a billion email addresses, 32 …

VANCOUVER, BC–When it comes to customer service, pretty much everyone claims to have a great offering. But Clearly really does mean it. The eyewear brand has taken an innovative approach to ensure that every part of the customer journey is tailored to deliver the best possible experience. From the browsing …

TORONTO, ON –BMO Financial Group has reached the pantheon in retail banking from the customer experience standpoint. It received the highest customer satisfaction ranking in retail banking advice amongst Canada’s largest banks in the J.D. Power 2020 Canada Retail Banking Advice Satisfaction Study. BMO scored top marks in numerous categories …

MONTRÉAL, QC–Quebecor is responding to growing demand for content marketing from advertisers by launching Hublo, a new platform for hosting and disseminating promotional content. Whether telling custom stories, informing Quebecers about products and services, broadcasting promotional videos, raising brand awareness and engagement or simply generating interest, Hublo reaches prime audiences. …

OTTAWA, ON–The Competition Bureau of Canada published its Strategic Vision outlining how it will deliver the benefits of competition to Canadians from 2020 to 2024. As markets evolve, the bureau, it said, will be at the forefront of the digital economy through strong enforcement and promotion activities. The Competition Bureau, …